‘We’re trying to shame them’: Upstart activist investors target America’s underperforming banks

Key Points

Hedge fund HoldCo has emerged from relative obscurity to launch activist investor campaigns against three regional banks: Comerica, Eastern Bank and First Interstate.
Founders Vik Ghei and Misha Zaitzeff tell CNBC exclusively about their next target, Columbia Bank, and their broader plans to challenge banking CEOs.
The millennial upstarts are bringing activism back to a sector that had been largely immune to it since the 2008 financial crisis. It comes amid a wave of regional bank consolidation.

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