Sports
Business and tech leaders discuss the challenges and opportunities presented by AI’s widespread adoption
Artificial intelligence’s place in our world is growing rapidly, disrupting entire industries and changing the way people live and work. CNBC spoke with several business and tech leaders at the CONVERGE LIVE event in Singapore about the challenges and opportunities presented by the adoption of AI. “If you look at AI, what does it do? […]
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Sports teams adopt tactile tech for blind and low-vision fans
Jordan Moon (left) and Macaulay Beasley (right) use OneCourt tablets at the Phoenix Suns vs. Minnesota Timberwolves game in Phoenix on March 2. Courtesy: Phoenix Suns During a break at the March 2 game between the NBA’s Phoenix Suns and Minnesota Timberwolves, a player made a half-court shot that had the crowd buzzing at PHX […]
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MLB could draw greater private equity interest as uncertainties lie ahead
A Major League Baseball logo at Angel Stadium in Anaheim, California, on May 22, 2022. Ronald Martinez | Getty Images Major League Baseball is increasingly drawing private equity investors as the league faces major shifts in player salaries and media rights. Private equity has been gravitating toward professional sports, which sports-acquisitive firm Arctos Partners called […]
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Sports and esports leaders talk boosting fanbases, growth opportunities and the role of tech
At CNBC’s CONVERGE LIVE event in Singapore, leaders from sports and esports discussed the big opportunities and trends shaping growth in the multi-billion-dollar sector. LIV Golf CEO, Scott O’Neil discussed how the organization is diversifying the sport’s fanbase. “It’s really about the festival around golf that makes us different,” O’Neil said in conversation with CNBC’s […]
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MLB weighs a salary cap as potential lockout looms in 2026
Major League Baseball Commissioner Rob Manfred answers questions during an MLB owner’s meeting at the Waldorf Astoria on February 10, 2022 in Orlando, Florida. Julio Aguilar | Getty Images For decades, Major League Baseball has stood alone among the major U.S. sports leagues as the only one without a salary cap. Team owners may test […]
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How U.S. women’s soccer coach Emma Hayes plans to grow the sport
Emma Hayes is on a mission to reinvigorate women’s professional soccer in the United States. Hayes was hired as head coach of the U.S. women’s national team in June after a disappointing few years for the squad as it dealt with an aging lineup, coaching instability, and increased global competition. Less than a year in, […]
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UFC signs wide-ranging sponsorship deal with Meta, bringing Mark Zuckerberg closer to Dana White
UFC CEO Dana White, left, and Meta CEO Mark Zuckerberg attend the UFC 300 event at T-Mobile Arena in Las Vegas, Nevada, April 13, 2024. Jeff Bottari | Ufc | Getty Images TKO Group’s UFC has struck a multimillion-dollar, multiple-year partnership deal with Meta that will bring the mixed martial arts league closer to Mark […]
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Los Angeles turned a profit on its last Olympics. The 2028 Games could come up short
Micah Maʻa, California Governor Gavin Newsom, Janet Evans, Chief Athlete Officer, LA28, Los Angeles Mayor Karen Bass, Delaney Schnell, and LA28 Chairperson and President Casey Wasserman appear as the Olympic Flag arrives to LA on August 12, 2024 in Los Angeles, California. Emma Mcintyre | Getty Images Entertainment | Getty Images Los Angeles pulled off […]
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Stephen Curry teams up with Michelle Obama to launch sports drink
Plezi Nutrition, the public benefit company co-founded by Michelle Obama, has created a new sports drink with Stephen Curry. Four-time NBA champion Stephen Curry is teaming up with former first lady Michelle Obama to release a healthier sports drink option. Curry and Obama on Wednesday announced the launch of Plezi Hydration, through Obama’s public benefit […]
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Japanese baseball fans are crazy for Shohei Ohtani and the Dodgers. MLB has a plan to get them to root for every team
Shohei Ohtani #17 of the Los Angeles Dodgers waves to fans while leaving the field after the MLB Tokyo Opening Series between Los Angeles Dodgers and Chicago Cubs at Tokyo Dome on March 19, 2025 in Tokyo, Japan. Gene Wang | Getty Images On the morning of the second and final game of Major League […]
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