Sports
AI companies pour big money into Super Bowl battle
Samuel Boivin | Nurphoto | Getty Images Artificial intelligence companies are playing their biggest role yet at the Super Bowl, with all the major AI players buying ads to showcase their tools – both for consumers and for businesses – to the expected audience of as many as 130 million people. This year’s Super Bowl […]
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Kalshi expands surveillance, enforcement efforts ahead of Super Bowl 60
Key Points Kalshi on Thursday announced new initiatives to expand its surveillance and enforcement frameworks, just days before the Super Bowl. The prediction market is adding advisory committees and resources for consumers on insider trading and market manipulation. Kalshi said its trading volume for Super Bowl predictions has already passed $160 million. Source
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Terrell Owens calls Hall of Fame process ‘broken’ after Belichick, Kraft snubs
NFL Hall of Famer Terrell Owens said Wednesday that the recent snubs of New England Patriots owner Robert Kraft and former coach Bill Belichick from the institution show the system is flawed, and someone needs to be held accountable. “It’s just plain dumb” Owens told CNBC Sport in an interview in San Francisco ahead of […]
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Streaming-only Super Bowl ads give small brands a shot at the Big Game
A Super Bowl LX sign is seen at Civic Center Plaza in San Francisco, Friday, Jan. 30, 2026. Stephen Lam | San Francisco Chronicle | Hearst Newspapers | Getty Images The Super Bowl is prime real estate every year for advertisers eager to get their brands in front of millions of consumers at once. It’s […]
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How the NFL makes money from the Super Bowl
ShareShare Article via FacebookShare Article via TwitterShare Article via LinkedInShare Article via Email The Seattle Seahawks and New England Patriots are headed to Santa Clara, California to face off in Super Bowl 60. While the broadcast is poised to bring in hundreds of millions of eyeballs, Levi’s Stadium, the home of the San Francisco 49ers, […]
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AI will supercharge sports team valuations, says Arctos Partners’ Charles
A version of this article appeared in CNBC’s Inside Alts newsletter, a guide to the fast-growing world of alternative investments, from private equity and private credit to hedge funds and venture capital. Sign up to receive future editions, straight to your inbox. The rise of artificial intelligence is likely to boost the valuations of sports teams and […]
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Patriots owner Robert Kraft responds to Hall of Fame controversy
New England Patriots owner Robert Kraft responded Tuesday morning on CNBC’s “Squawk Box” to reports that he will not be included in this year’s NFL Hall of Fame class ahead of his team appearing in the Super Bowl this weekend. “What matters to me is we win Sunday,” Kraft told CNBC. His reported omission from […]
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New York AG issues warning around prediction markets ahead of Super Bowl
New York Attorney General Letitia James speaks to the media, after she attended a hearing and pleaded not guilty to charges that she defrauded her mortgage lender, outside the U.S. District Court for the Eastern District of Virginia, in Norfolk, Virginia, U.S., Oct. 24, 2025. Jonathan Ernst | Reuters Days before Super Bowl 60, New […]
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Prediction markets allow trading on Super Bowl commercials, prompting insider trading questions
A detail view of the Super Bowl LX logo on a Santa Clara Valley Transportation Authority (VTA) light rail car on December 29, 2025 in Santa Clara, California. Aaron M. Sprecher | Getty Images Sport | Getty Images A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings […]
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CNBC Sport: Paramount is betting European regulators won’t approve WBD-Netflix. Here’s how it could play out
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. The future of the Warner Bros. Discovery company – its iconic movie studio, HBO Max, […]
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