Sports
NFL Commissioner Roger Goodell weighs potential for an international team
Fans are seen during the NFL London 2021 match between Miami Dolphins and Jacksonville Jaguars at Tottenham Hotspur Stadium on October 17, 2021 in London, England. Tottenham Hotspur Fc | Getty Images NFL Commissioner Roger Goodell is weighing the potential for an international team. “I would say that the markets outside the U.S. are very, […]
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NFL wants to accelerate TV rights renegotiations to as early as next year, Commissioner Goodell says
Roger Goodell, NFL Commissioner with Anthony Capuano, Marriott International CEO, CNBC CEO Council Member, speaking at the CNBC CEO Council in Arizona on May 19th, 2025. Chris Coduto | CNBC The NFL could begin renegotiating its media rights deals as soon as 2026, four years ahead of the current agreement’s opt-out clause, Commissioner Roger Goodell […]
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Tom Brady joins wellness company Aescape, bringing his longevity protocols to massage robots
Tom Brady. Mike Ehrmann | Getty Images Sport | Getty Images Tom Brady struck a partnership with robotic massage device maker Aescape to provide the company with exclusive rights to his recovery and longevity protocols, Aescape announced on Tuesday. As part of the deal Brady has been given the title of chief innovation officer for […]
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Live Nation CEO touts soaring demand, says concert tickets are still relatively underpriced
Live Nation CEO Michael Rapino and Smith Entertainment Group CEO Ryan Smith said this week that live events are more central than ever to culture and commerce in a post-pandemic world. Speaking at CNBC Sport and Boardroom’s Game Plan conference on Tuesday, the executives said that the high demand for in-person events has been unmistakable. […]
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NCAA sports commissioners weigh revenue models, private equity in NIL era
Big East Commissioner Val Ackerman, Atlantic Coast Conference Commissioner Jim Phillips, and Big 12 Commissioner Brett Yormark. Porter Binks | Matt Kelley | Stacy Revere | Getty Images College sports leaders are crunching the numbers as they head toward payments for players and new avenues for revenue growth. Speaking at CNBC Sport and Boardroom’s Game […]
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NHL embracing return to Olympics after 12-year absence
Gary Bettman, NHL commissioner, speaking on CNBC’s “Squawk Box” on Nov. 20, 2024. CNBC The 2026 Winter Olympics in Milan will mark the first time in 12 years that NHL players will return to the Games, something NHL Commissioner Gary Bettman is expecting to have a big effect on the league. “Ultimately, in terms of […]
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Josh Harris says you likely won’t see more sports assets going public as values soar
Washington Commanders managing partner Josh Harris (L) signs a Commanders helmet while joined by Washington D.C. Mayor Muriel Bowser (C) and NFL Commissioner Roger Goodell (R) during a news conference on construction of a new Commanders stadium in Washington, D.C., on April 28, 2025. Win McNamee | Getty Images Over the last decade, private equity […]
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Versant strikes multiyear media deal with League One Volleyball
LOVB Austin middle blocker Molly McCage (5) spikes the ball past LOVB Houston outside hitter Jess Mruzik (5) during the League One Volleyball match between LOVB Austin and LOVB Houston February 19,, 2025, at H-E-B Center in Cedar Park, Texas. Icon Sportswire | Icon Sportswire | Getty Images Comcast spinoff Versant has struck a multiyear […]
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American Eagle shares rise on retailer’s Travis Kelce partnership
American Eagle launches AE x Tru Kolors by Travis Kelce. Courtesy: American Eagle Shares of American Eagle rose Wednesday morning after the apparel company announced a collaboration with football star Travis Kelce, just a day after he proposed to singer Taylor Swift. The stock was up roughly 5% in early trading. Kelce’s sportswear brand, Tru […]
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Tennis legend Billie Jean King sees progress, opportunity in women’s sports and leveling the playing field
Tennis legend Billie Jean King has been a fearless advocate for women’s rights and women in sports since early in her career, but she said there’s still work to do. King made history in 1973 when she defeated top tennis player Bobby Riggs in the famous “Battle of the Sexes” match. Over 90 million people […]
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