Puma names new CEO with immediate influence as Bjorn Gulden heads to Adidas

Puma names new CEO with immediate influence as Bjorn Gulden heads to Adidas


Pedestrians wander by a substantial Adidas emblem within the German multinational sportswear store.

Miguel Candela | SOPA Photographs | LightRocket by using Getty Illustrations or photos

Puma introduced forward the commence day of its upcoming chief government on Tuesday, naming Arne Freundt with rapid effect as rival Adidas verified that Bjorn Gulden would be its following head.

Puma experienced introduced very last week that Gulden – who served as head of the sportswear maker considering the fact that 2013 – would be leaving at the conclusion of 2022, with Freundt originally set to commence Jan. 1.

Gulden is now set to get about at Adidas from Jan. 1 soon after recent Chief Government Kasper Rorsted mutually agreed with the supervisory board that he would step down and depart the company after Nov. 11, 2022.

Adidas has been looking since August for a successor to Rorsted, who had at first prepared to go away his submit in 2023.

Adidas reported its main economic officer, Harm Ohlmeyer, would direct the business in the interim until eventually Dec. 31, 2022.



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