This illustration picture taken on July 24, 2023 reveals the Twitter hen logo upside down in the track record of Elon Musk’s screen promotion an “X” as a replacement logo, in Los Angeles.
Chris Delmas | AFP | Getty Pictures
X, formerly regarded as Twitter, has officially retired its famed blue and white bird symbol.
The icon on the cellular application altered to an “X” late Friday night time in the most recent phase of a sweeping rebrand the platform’s operator Elon Musk introduced before this month. The organization previously released the emblem on the internet and introduced the domain X.com, nevertheless Twitter.com also remains are living.
Musk, who acquired the platform for $44 billion late previous yr, wrote in a put up Sunday that the company would shortly “bid adieu to the twitter brand and, slowly, all the birds.” The changeover from Twitter to X demonstrates Musk’s eyesight to switch the platform into what he has named an “all the things application.”
He shared a video of a new X symbol glowing on top rated of the firm’s headquarters early Saturday. Town officials in San Francisco opened a complaint in opposition to the firm Friday for allegedly installing the indicator without a suitable permit, according to media experiences.
San Francisco’s Office of Building Inspection and X did not immediately answer to CNBC’s ask for for remark.
The Tesla CEO has extensive been enamored with the letter “x.” SpaceX, Musk’s rocket producer, also capabilities an X as its logo, and Musk not long ago introduced a new artificial intelligence startup called xAI, with the lofty objective to “comprehend the accurate mother nature of the universe.”
But undoing many years of branding driving Twitter’s blue fowl is a transfer that small business analysts consider risky. The organization has already struggled to retain advertisers as Musk’s alterations to the web site have led some to dread it’s not a protected area for models to market.
Musk recently hired former NBCUniversal promotion govt Linda Yaccarino as CEO, witnessed as a move to help reassure advertisers.
In an email to staff Monday attained by CNBC’s Sara Eisen, Yaccarino wrote that X will acquire experiences in movie, audio, messaging, banking and payments that will “delight” users. She added that she and Musk plan to function across just about every crew to retain the “overall group up to date.”
“Time to update.,” Yaccarino wrote in a put up about the cellular app’s logo modify Friday.
Disclosure: NBCUniversal is the father or mother firm of CNBC.