Why Western playbooks fail in China — and what it takes for brands to compete

Why Western playbooks fail in China — and what it takes for brands to compete


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China’s $7 trillion consumer market was once a reliable growth engine for Western brands, but as competition intensifies and trends move at digital speed, success if no longer a given. Still, they haven’t given up. Global companies are now turning to private equity partners to navigate a market that is less forgiving than before, but will that be enough to stay competitive?

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Wed, Mar 18 20266:00 PM EDT



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