Underneath Armour picks Marriott exec Stephanie Linnartz to be new CEO following 7-month look for

Underneath Armour picks Marriott exec Stephanie Linnartz to be new CEO following 7-month look for


Below Armor’s new CEO Stephanie Linnartz

Courtesy: Less than Armour

Underneath Armour explained Wednesday that it has employed Marriott Global President Stephanie Linnartz to be its upcoming CEO, capping off a seven-thirty day period hunt for a new boss that the business hopes will increase its digital small business. 

Linnartz, who has been with Marriott due to the fact 1997, was one particular of 60 candidates considered for the position. Even though athletic apparel is a huge leap from the hospitality enterprise, she was selected for her electronic prowess and achievement in transforming the resort chain’s on the net presence, Below Armour founder and Government Chairman Kevin Plank explained to CNBC. 

“She’s genuinely a learner,” Plank stated. “She’s obtained that intellectual curiosity and she’s coming in with the place-of-check out as a professional.” He reported the organization is leaning into its priorities of “digitization, merchandise and brand name” following a changeover period of time of 5 or 6 many years.

Linnartz, who started off as a monetary analyst at Marriott in 1997, will start off her new career on Feb. 27.

Colin Browne has been serving as interim CEO considering that June after Underneath Armour’s former best executive, Patrik Frisk, unexpectedly resigned in May well. Browne will resume his situation as main operating officer, the corporation reported in a information launch. 

Plank stated the enterprise isn’t really on the lookout for a big change in route and that it “definitely” likes the tactic at present in position, but he acknowledged the manufacturer is “not escalating as a great deal as we want.” 

Less than Armour has been trying to find to build out its e-commerce operations, enhance gains and contend with rival models Nike and Lululemon as it struggles with low margins, costly litigation and a slashed fiscal yr outlook. 

The business is banking on Linnartz’s practical experience major Marriott’s multibillion-greenback electronic transformation to speed up Beneath Armour’s on line initiatives. 

During her tenure at Marriott, Linnartz grew its Bonvoy loyalty system to 173 million customers and delved into the sporting activities world when she designed multi-year partnerships with the NFL, the NCAA and the Mercedes-AMG PETRONAS F1 Workforce. 

In a release Wednesday, Marriott CEO Anthony Capuano praised Linnartz as an “extraordinary govt.” She will go away the firm Feb. 24, a few days prior to she starts off at Under Armour.

“It has been 1 of the most sizeable and very best activities of my lifestyle to build a career at Marriott,” Linnartz mentioned in the launch.

She is also a member of Dwelling Depot’s board of directors. She will be able to carry that retail history and perception to the situation, Plank reported. 

Plank reported he will continue to be as brand name chief and govt chairman, and will continue to be “involved in the company in an vital way.”

“It will be a partnership. She and I will be partners. We are not hiding from that,” stated Plank.

Below Armour started with humble roots in 1996. Plank, a former soccer player, formulated the prototype for the brand’s signature moisture wicking shirt though a pupil at the University of Maryland and later on perfected his layouts out of his grandmother’s basement in Georgetown. 

By 2005, he took the Baltimore-primarily based firm general public and on its first working day of buying and selling, its value doubled. 

Five several years afterwards, Underneath Armour had quadrupled its revenues and surpassed $1 billion.

Most not too long ago, the enterprise reported $1.57 billion in revenue in their fiscal second quarter, up 2% from the prior 12 months, alongside with a net earnings of $87 million. 



Supply

Iran says it reserves all options after ‘outrageous’ U.S. strikes, launches fresh attacks on Israel
World

Iran says it reserves all options after ‘outrageous’ U.S. strikes, launches fresh attacks on Israel

Israeli security forces and first responders gather at the site of an Iranian strike that hit a residential neighbourhood in the Ramat Aviv area in Tel Aviv on June 22, 2025. Jack Guez | Afp | Getty Images Iran’s Foreign Minister Abbas Araghchi on Sunday said Tehran reserves all options to defend its sovereignty and […]

Read More
The lookahead: What next after U.S. strikes on Iran and Europe’s 5% defense problem
World

The lookahead: What next after U.S. strikes on Iran and Europe’s 5% defense problem

After a week of global market jitters, the reaction to U.S. strikes on Iranian nuclear facilities will be front and center over the coming days. Meanwhile, a trio of heavyweight events could also shape the economic and geopolitical mood. From NATO tensions in The Hague to trade talks in Tianjin and industrial optimism in Berlin […]

Read More
FedEx founder and executive chairman Frederick Smith has died, CEO tells staff
World

FedEx founder and executive chairman Frederick Smith has died, CEO tells staff

Frederick “Fred” Smith, president and chief executive officer of FedEx Corp., listens during the 2013 IHS CERAWeek conference in Houston, Texas, U.S., on Friday, March 8, 2013. Bloomberg | Bloomberg | Getty Images FedEx Corp’s founder and former CEO Frederick Smith, who started the global delivery conglomerate with more than a dozen planes in the […]

Read More