TKO, Polymarket strike multiyear deal to integrate prediction markets into UFC events

TKO, Polymarket strike multiyear deal to integrate prediction markets into UFC events


Key Points
  • The deal makes UFC and Zuffa Boxing the first sports organizations to incorporate prediction market technology into live events.
  • Polymarket will provide real-time data visualizations of fan sentiment and momentum during fights, offering an additional layer of engagement alongside traditional sports betting.



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