Tim Cook says Apple is ‘constantly’ evaluating its final decision to market on Elon Musk’s X

Tim Cook says Apple is ‘constantly’ evaluating its final decision to market on Elon Musk’s X


Apple CEO Tim Cook listens as President Joe Biden speaks for the duration of a roundtable with American and Indian company leaders in the East Space of the White Household in Washington, D.C., June 23, 2023.

Anna Moneymaker | Getty Photos

Apple CEO Tim Prepare dinner stated the business continues to weigh no matter whether it ought to hold advertising on the platform X, just after its proprietor Elon Musk has been accused of antisemitism.

“It really is anything we constantly inquire ourselves,” Prepare dinner mentioned in an job interview with CBS’ “Sunday Early morning” that aired on Sunday.

Prepare dinner additional that he views X, previously known as Twitter, as an “critical property” for discourse but that there is aspects that he isn’t going to agree with, this kind of as advertising of antisemitism on the system.

“Just point blank, there is no position for it,” he claimed.

Cook’s responses appear as Musk is slated to fulfill with Israeli Primary Minister Benjamin Netanyahu on Monday amid escalating fears of antisemitism on X. Musk stated in a submit that the talks will concentration on synthetic intelligence.

Nonprofit teams and third-celebration scientists allege that dislike speech and offensive written content have turn out to be extra prevalent on the system considering the fact that Musk took about in October. Musk and X have disputed the allegations.

Previously this thirty day period, Musk threatened to sue the Anti-Defamation League soon after the civil legal rights group described that antisemitic posts on X have enhanced sharply beneath Musk’s possession of the firm. Musk blamed the ADL for misplaced promotion earnings, stating income for the business were down 60%.

Musk lately sued yet another nonprofit, the Middle for Countering Electronic Loathe, following it printed a report in June that claimed X failed to get action in opposition to a number of subscribers of Twitter Blue, now referred to as X Quality, when they posted inflammatory material.

—CNBC’s Jonathan Vanian contributed to this report.





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