Taylor Swift agreed to FTX partnership, but the crypto exchange bailed, source tells CNBC

Taylor Swift agreed to FTX partnership, but the crypto exchange bailed, source tells CNBC


Taylor Swift (L) performs onstage for the opening night time of “Taylor Swift | The Eras Tour” at State Farm Stadium on March 17, 2023 in Swift City, ERAzona (Glendale, Arizona). Previous FTX Chief Executive Sam Bankman-Fried, who faces fraud fees more than the collapse of the bankrupt cryptocurrency exchange, exits the Manhattan federal court docket in New York Metropolis, February 16, 2023.

Getty Visuals | Reuters

Taylor Swift signed and agreed to a sponsorship offer with bankrupt crypto exchange FTX after months of discussion, just before executives at FTX made a decision not to go by with the offer, a resource acquainted with the make a difference told CNBC.

The mother nature of the arrangement, earlier claimed by The New York Moments on Thursday, contradicts community messaging about the character of the failed FTX-Swift deal. Public statements by a course-action attorney lauded Swift’s due diligence endeavours and explained that the artist asked the exchange to clarify why its outlined belongings were not regarded unregistered securities.

But Swift did eventually agree to the offer, the resource common with the make any difference told CNBC. The signed arrangement was sent to FTX founder Sam Bankman-Fried’s inbox, where it remained unanswered for a time period of a several weeks, the particular person told CNBC, introducing that eventually, a team of FTX executives confident Bankman-Fried not to observe by way of with the reported $100 million deal.

Three other sources familiar with the subject advised The New York Times that Swift’s workforce signed the deal with FTX following 6 months of negotiations, and that Bankman-Fried in the long run pulled the plug.

The particular person familiar with the matter asked to be saved nameless owing to ongoing federal and bankruptcy proceedings. The existence of an FTX-Swift partnership was initially reported by The Financial Periods.

FTX submitted for individual bankruptcy defense in November 2022. Bankman-Fried faces many federal prices, which includes fraud and marketing campaign finance violations. Three other FTX executives, Gary Wang, Caroline Ellison and Nishad Singh, have pleaded responsible to many federal rates and are cooperating with the government’s prosecution of Bankman-Fried.



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