Target tiptoes back into resale with new ThredUp deal, as it makes sustainability push

Target tiptoes back into resale with new ThredUp deal, as it makes sustainability push


Target ThredUp website

Source: Target

Target is tiptoeing back into secondhand sales through a deal with resale company, ThredUp.

The big-box retailer confirmed Friday that it launched a page on ThredUp’s website in late March that includes listings of women’s and kids’ apparel, along with accessories. Some items are from Target’s private labels, such as kids’ clothing brand Cat & Jack, or its limited-time designer collaborations, like one with Lilly Pulitzer in 2015, and others are from luxury brands not typically sold by Target. All are curated by Target from ThredUp’s inventory.

A company spokeswoman said Target is in a “test and learn” phase with ThredUp. She declined to share financial terms of the deal. ThredUp also declined to comment.

This is not the first time Target has teamed up with ThredUp, an online consignment and thrift store. Target launched — and then shut down — an approximately six-month test in 2015. It allowed shoppers to get Target credit for gently used items that ThredUp was willing to resell.

A Target spokeswoman said the company decided to partner again with ThredUp to tap into customers’ interest in value and sustainability. Target’s new webpage on ThredUp’s website is labeled as a beta test. It includes about 400,000 pieces priced at up to 90% off.

The partnership fits into Target’s broader sustainability initiatives, including Target Zero, a new label in stores and online that points out products or packaging designed to be refillable, reusable or compostable. The retailer also recently turned a San Diego-area storefront into its first net-zero energy store by adding massive carport solar panels.

For retailers, resale is a way to get in front of Gen Z and millennial shoppers who enjoy the “treasure hunt” and green aspects of thrifting, said Ashley Helgans, an equity research analyst who follows the sector for Jefferies. Through secondhand purchases, those younger consumers may develop an affinity for new brands and decide to make purchases directly from the original seller, she said.

For ThredUp, striking deals with retailers is a way to expand its reach and sell inventory more quickly in a growing, but highly fragmented industry, Helgans said. It competes with other players, including The RealReal, eBay, Poshmark and Depop.

ThredUp has also struck profit-sharing deals with retailers like Walmart and Madewell, which cross-list items on their own websites.

Helgans said Target’s previous test may have come too early. In 2015, the resale market stood at about $1 billion, according to Jefferies. It’s now grown to an estimated $15 billion in 2021 and is expected to more than triple to $47 billion by 2025.



Source

Airport lounges, Europe and premium class are on the table, Southwest CEO says
Business

Airport lounges, Europe and premium class are on the table, Southwest CEO says

A Southwest Airlines Boeing 737 MAX8 departs from San Diego International Airport to Chicago on March 4, 2025 in San Diego, California. Kevin Carter | Getty Images News | Getty Images ARLINGTON, Texas — Southwest Airlines is considering airport lounges, more premium seating and even long-haul international flights to win over high-spending customers, CEO Bob […]

Read More
Sales of new homes tanked in May, pushing supply up to a 3-year high
Business

Sales of new homes tanked in May, pushing supply up to a 3-year high

Houses undergo construction in a neighborhood on April 17, 2025 in Austin, Texas. Brandon Bell | Getty Images Sales of new single-family homes dropped 13.7% in May compared with April to 623,000 units on a seasonally-adjusted, annualized basis, according to the U.S. Census. That sales total was 6.3% lower than May 2024 and well below […]

Read More
Women’s Tennis Association extends media rights deal with Tennis Channel through 2032
Business

Women’s Tennis Association extends media rights deal with Tennis Channel through 2032

Coco Gauff of the United States lifts the winners trophy after her victory against Aryna Sabalenka in the Final of the Women’s singles competition on Court Philippe-Chatrier during the 2025 French Open Tennis Tournament at Roland Garros on June 7, 2025, in Paris, France. Sipa via AP Images The Tennis Channel is extending its deal […]

Read More