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How Canadian boycotts are impacting the U.S.
Amid rising trade and political tensions, Canadian consumers are increasingly turning their backs on American products. Giancarlo Trimarchi, owner of Vince’s Market, a Canadian grocery chain, has seen the backlash firsthand. “Customers are demanding as much Canadian product as possible and get upset when they see U.S. goods,” he said. In a move that could […]
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This $30 Labubu doll became an international status symbol—it brought in $423 million for its company last year
It was a sunny Thursday evening in New York’s Washington Square Park. People gathered there for one reason, and one reason only: a Labubu fashion show. On June 12, Labubu lovers strutted down the sidewalks with the tiny toy monsters clipped to their purses, backpacks, beltloops — even their dogs’ harnesses. The model with the […]
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Inside a Utah desert facility preparing humans for life on Mars
Hidden among the majestic canyons of the Utah desert, about 7 miles from the nearest town, is a small research facility meant to prepare humans for life on Mars. The Mars Society, a nonprofit organization that runs the Mars Desert Research Station, or MDRS, invited CNBC to shadow one of its analog crews on a […]
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AI virtual personality YouTubers, or ‘VTubers,’ are earning millions
One of the most popular gaming YouTubers is named Bloo and has bright blue wavy hair and dark blue eyes. But he isn’t a human — he’s a fully virtual personality powered by artificial intelligence. “I’m here to keep my millions of viewers worldwide entertained and coming back for more,” Bloo said in an interview […]
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How China could shut down auto factories around the world
China’s dominance of the global supply chain is starting to hurt automakers. On April 4, the country cut off exports of a class of minerals called “heavy rare earth elements,” and it sent the global auto industry into a panic. Rare earths are a class of 17 elements that have become indispensable in all kinds […]
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We checked out Tesla’s supervised, invite-only robotaxi launch. Here’s what we saw
Tesla’s June launch of its long-awaited “robotaxi” requires a lot of qualifiers: it was supervised, open only to a few invitees and included somewhere between 10-20 vehicles. The stock jumped 8% the day after the launch, and some participants and observers called it a success. The shares have largely given back that gain since then. […]
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Easy returns cause big trouble for Amazon sellers, but return rates show signs of slowing
Returns on Amazon are free and easy for shoppers, but they’re risky and expensive for the small businesses that sell a majority of the goods on the world’s biggest e-commerce site. Returns have driven some sellers to exit the popular Fulfillment by Amazon program, while others told CNBC they’d like to leave the platform altogether. […]
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Why uranium mining is having a resurgence in the United States
From about the 1960s to the mid-1980s, the United States was a leader in uranium mining. But domestic production of the mineral, which is primarily used as fuel for nuclear reactors, has since fallen off a cliff. “A lot of this was because it was a government priority. And we strategically used government funding and […]
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Why the Switch 2 is so important for Nintendo
Nintendo just released the Switch 2, its first new game console in eight years. The original Switch was wildly popular, selling 15 million units in its first year, more than any prior Nintendo console. The company says its was the second most successful console in its history. The Switch also beat out the competition, topping […]
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Why everyone is selling Dubai chocolate bars
As a new chocolate trend takes over the globe, U.S. companies like Shake Shack and Crumbl have worked quickly to capitalize on its continuing popularity with limited edition spinoffs, while other chocolate manufacturers have created dozens of dupes sold at Target, Costco, Amazon and now Trader Joe’s. The idea for “Dubai chocolate” was first […]
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