Tim Cook
Apple’s iPhone Air doesn’t look like a bestseller. It might not matter
CEO of Apple Tim Cook looks at the new iPhone 16 with Siddharth Suryanarayan and Aditi Rao Hydari as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, U.S. September 9, 2024. Manuel Orbegozo | Reuters Apple’s Thursday earnings report is critical for investors because it includes the first […]
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Apple begins shipping American-made AI servers from Texas
Workers at a factory in Houston, Texas build servers for Apple. Apple Apple has started shipping advanced servers for artificial intelligence applications out of a factory in Houston, Texas, the company announced on Thursday. These servers are a core part of Apple’s commitment to spend $600 billion in the U.S. on advanced manufacturing, suppliers, and […]
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Apple takes control of all core chips in iPhone Air with new architecture to prioritize AI
iPhone Air is the big newcomer among Apple’s latest lineup that went on sale Friday, but inside the slim phone’s raised plateau is another new piece of hardware that signals a renewed focus on artificial intelligence. Apple’s custom A19 Pro chip introduces a major architecture change, with neural accelerators added to each GPU core to […]
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Apple CEO Tim Cook says iPhone price hikes are not tied to tariffs
Apple CEO Tim Cook said price hikes on the newest iPhone models aren’t tied to President Donald Trump’s sweeping tariff plans. “There’s no increase for tariffs in the prices to be totally clear,” Cook told CNBC’s Jim Cramer from Apple’s Fifth Avenue store location in New York City, as the latest iPhone model launched in […]
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Inside Texas Instruments’ $60 billion U.S. megaproject, where Apple will make iPhone chips
When Texas Instruments announced a $60 billion manufacturing megaproject in July, it was a bold bet that companies would want to mass produce foundational microchips on U.S. soil. In August, Apple vowed to do just that. During the same Oval Office press conference where President Donald Trump announced a 100% tariff on chips from companies […]
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