Sports
LVMH puts mark on Olympics as luxury brands embrace sports
The 2024 Paris Olympic Games medals are displayed inside a custom-designed trunk manufactured by Louis Vuitton, an LVMH brand partner of the Paris Olympic and Paralympic Games, during a gathering at LVMH in Paris on July 22, 2024, ahead of the start of the 2024 Paris Olympic Games. Stephane De Sakutin | AFP | Getty […]
Read More
Europe inflation may spike on Olympics and Taylor Swift, but UBS says it won’t hit locals’ wallets
Key Points The Olympic Games, as well as other mega events like Taylor Swift’s Eras Tour, produce sudden demand shocks in local economies that can appear to boost inflation, UBS says. However, these mega events may not actually increase the cost of living for the local population. The Paris Olympics has boosted demand — and […]
Read More
MLB will host its first game at a NASCAR track, aiming to break attendance record
General race action during the Irwin Tools Night Race at the Bristol Motor Speedway. David J. Griffin | Icon Sportswire | Getty Images Baseball fans, start your engines. Major League Baseball announced Friday that NASCAR’s iconic Bristol Motor Speedway will host a regular-season MLB game for the first time next year. The game is set […]
Read More
Life Time is creating its own pickleball as the sport booms
Life Time has filed a patent to create The Ultimate Pickleball. Courtesy: Life Time Tired of playing with pickleballs he found inconsistent in bounce and durability, Life Time‘s founder and CEO Bahram Akradi decided to take matters into his own hands. On Friday, the upscale fitness and lifestyle company announced it has created what it […]
Read More
U.S. track star Noah Lyles takes bronze in 200-meter, says he tested positive for Covid
Botswana’s Letsile Tebogo, US’ Kenneth Bednarek and US’ Noah Lyles cross the finish line to finish first, second and third respectively in the men’s 200m final of the athletics event at the Paris 2024 Olympic Games at Stade de France in Saint-Denis, north of Paris, on August 8, 2024. Odd Andersen | AFP | Getty […]
Read More
Beauty brand Madison Reed bets on women’s sports with UConn basketball partnership
Paige Bueckers has kicked off her partnership with Madison Reed by going from blond to “sparkling rose.” Courtesy: Madison Reed The latest women’s college sports deal comes with a splash — of color. The University of Connecticut has struck a deal with beauty brand Madison Reed in a wide-ranging partnership that includes court-naming rights; name, […]
Read More
Arsenal names Athletic Brewing as official nonalcoholic beer partner
Athletic Brewing Company is the official nonalcoholic beer partner of Arsenal F.C. Courtesy: Athletic Brewing Co. Athletic Brewing Company has scored a partnership with Arsenal, becoming the English soccer team’s first official nonalcoholic beer partner. Arsenal will feature Athletic Brewing’s Run Wild IPA at Emirates Stadium for both men’s and women’s matches, and Athletic Brewing […]
Read More
Charles Barkley commits to staying at Warner Bros. Discovery’s TNT Sports no matter what happens to NBA
NBA analyst Charles Barkley talking on set before the New York Knicks game against the Cleveland Cavaliers at the then-Quicken Loans Arena in Cleveland, Ohio, on Oct. 25, 2016. David Dow | National Basketball Association | Getty Images Charles Barkley is not retiring and he is not leaving TNT Sports. The star broadcaster and National […]
Read More
Summer Olympics viewership is up — and Snoop Dogg is part of the buzz
Snoop Dogg attends the Artistic Gymnastics Women’s Qualification on day two of the 2024 Paris Olympic Games at Bercy Arena in Paris on July 28, 2024. Arturo Holmes | Getty Images Sport | Getty Images Millions of viewers in the U.S. are tuning into the Summer Olympics in Paris — and many of them are […]
Read More
DraftKings to tax winning bets in high-rate states in a bid to boost profit
Budrul Chukrut | SOPA Images | Lightrocket | Getty Images Mobile betting powerhouse DraftKings is planning a tax on consumers in states with the highest sports betting tax rates, as the company looks to boost profit. The company announced Thursday that starting next year it will implement a gaming surcharge on winning bets in states […]
Read More