Sports
Life Time is creating its own pickleball as the sport booms
Life Time has filed a patent to create The Ultimate Pickleball. Courtesy: Life Time Tired of playing with pickleballs he found inconsistent in bounce and durability, Life Time‘s founder and CEO Bahram Akradi decided to take matters into his own hands. On Friday, the upscale fitness and lifestyle company announced it has created what it […]
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U.S. track star Noah Lyles takes bronze in 200-meter, says he tested positive for Covid
Botswana’s Letsile Tebogo, US’ Kenneth Bednarek and US’ Noah Lyles cross the finish line to finish first, second and third respectively in the men’s 200m final of the athletics event at the Paris 2024 Olympic Games at Stade de France in Saint-Denis, north of Paris, on August 8, 2024. Odd Andersen | AFP | Getty […]
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Beauty brand Madison Reed bets on women’s sports with UConn basketball partnership
Paige Bueckers has kicked off her partnership with Madison Reed by going from blond to “sparkling rose.” Courtesy: Madison Reed The latest women’s college sports deal comes with a splash — of color. The University of Connecticut has struck a deal with beauty brand Madison Reed in a wide-ranging partnership that includes court-naming rights; name, […]
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Arsenal names Athletic Brewing as official nonalcoholic beer partner
Athletic Brewing Company is the official nonalcoholic beer partner of Arsenal F.C. Courtesy: Athletic Brewing Co. Athletic Brewing Company has scored a partnership with Arsenal, becoming the English soccer team’s first official nonalcoholic beer partner. Arsenal will feature Athletic Brewing’s Run Wild IPA at Emirates Stadium for both men’s and women’s matches, and Athletic Brewing […]
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Charles Barkley commits to staying at Warner Bros. Discovery’s TNT Sports no matter what happens to NBA
NBA analyst Charles Barkley talking on set before the New York Knicks game against the Cleveland Cavaliers at the then-Quicken Loans Arena in Cleveland, Ohio, on Oct. 25, 2016. David Dow | National Basketball Association | Getty Images Charles Barkley is not retiring and he is not leaving TNT Sports. The star broadcaster and National […]
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Summer Olympics viewership is up — and Snoop Dogg is part of the buzz
Snoop Dogg attends the Artistic Gymnastics Women’s Qualification on day two of the 2024 Paris Olympic Games at Bercy Arena in Paris on July 28, 2024. Arturo Holmes | Getty Images Sport | Getty Images Millions of viewers in the U.S. are tuning into the Summer Olympics in Paris — and many of them are […]
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DraftKings to tax winning bets in high-rate states in a bid to boost profit
Budrul Chukrut | SOPA Images | Lightrocket | Getty Images Mobile betting powerhouse DraftKings is planning a tax on consumers in states with the highest sports betting tax rates, as the company looks to boost profit. The company announced Thursday that starting next year it will implement a gaming surcharge on winning bets in states […]
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Olympics draw new investments to niche sports and women’s teams
Players of Team United States celebrate following victory during the Women’s Rugby Sevens Bronze medal match between Team United States and Team Australia on day four of the Olympic Games Paris 2024 at Stade de France on July 30, 2024 in Paris, France. Michael Steele | Getty Images Sport | Getty Images The 2024 Paris […]
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Ice vests, extra breaks and slushies: Olympians are struggling to keep cool in the Paris heat
Britain’s Jack Draper cools himself with a bag of ice during a break in play against US’ Taylor Fritz during their men’s singles second round tennis match on Court Suzanne-Lenglen at the Roland-Garros Stadium during the Paris 2024 Olympic Games, in Paris on July 30, 2024. Martin Bernetti | Afp | Getty Images U.S. gymnastics […]
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Age is just a number for this 36-year-old academic who has danced her way to the Olympics
Australian Olympic breaking athlete Rachael Gunn poses during a portrait session in the Sydney central business district on April 17, 2024 in Sydney, Australia. Cameron Spencer | Getty Images Sport | Getty Images “Those who can, do; those who can’t, teach.” That quote from George Bernard Shaw, often thrown disparagingly at teachers, has been convincingly […]
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