Sports
Women’s sports are on an upward trajectory as fans, brands engage
Indiana Fever guard Caitlin Clark, #22, drives to the basket against Atlanta Dream guard Destanni Henderson, #33, during a WNBA preseason game at Gainbridge Fieldhouse in Indianapolis, Indiana, on May 9, 2024. Brian Spurlock | Icon Sportswire | Getty Images The fervor and passion surrounding women’s sports aren’t going to go away, said Jessica Berman, […]
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MLB is aiming for a more national strategy, commissioner says
Aaron Judge #99 of the New York Yankees swings his bat during the first inning against the Texas Rangers at Globe Life Field on September 03, 2024 in Arlington, Texas. Sam Hodde | Getty Images Major League Baseball is likely on a different trajectory than it was a couple years ago after the league implemented […]
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Streaming deals are key to future of NFL viewership, fandom
The National Football League’s bet on streaming is paying off — and helping to broaden its fanbase in the U.S. and globally. Hans Schroeder, the NFL’s executive vice president of media distribution, said at CNBC x Boardroom’s Game Plan sports business event on Tuesday that the league’s recent slew of exclusive streaming deals with media […]
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It’s not always ‘a sexy thing’ to be a millionaire, former NFL linebacker Brandon Copeland says. Here’s why
Your Money It’s not always ‘a sexy thing’ to be a millionaire, former NFL linebacker Brandon Copeland says. Here’s why Published Tue, Sep 10 202410:02 AM EDT Greg Iacurci@GregIacurci WATCH LIVE Source
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Automakers are getting back into advertising’s biggest arena: NFL
Toyota’s “We Roll Deep Anthem” spot includes fans and NFL stars “setting off on an adrenaline-packed NFL adventure.” Screenshot Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years. Toyota Motor Corporation, Hyundai Motor Company and the Detroit automakers are among those expected to capitalize on the […]
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NFL’s games in Brazil, Europe are key to more revenue growth, Goodell says
The National Football League kicks off its first-ever game in South America on Friday night, as the league pushes to grow its footprint overseas. As the NFL enters the Southern Hemisphere, professional football has never been stronger financially. Last season, the league pulled in $13 billion in revenue, and the average team is worth about […]
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The Kansas City Chiefs are the NFL’s current dynasty — here’s why they are worth less than teams that regularly miss the playoffs
Patrick Mahomes and Travis Kelce of the Kansas City Chiefs celebrate a victory in 2022. David Eulitt | Getty The NFL team that has won three of the last five Super Bowls is worth less than the organizations with the two longest playoff droughts in the league. The Kansas City Chiefs, the NFL’s current dynasty, […]
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The Green Bay Packers are the one NFL team owned by its fans. Here’s how it works
Jeff Robinson | Icon Sportswire | Getty Images Only one National Football League team has an ownership structure that resembles a publicly traded company. The Green Bay Packers, who are the 12th most-valuable NFL franchise at $6.3 billion, according to CNBC’s Official 2024 NFL Team Valuations, are the only publicly owned team across the four […]
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The Cowboys are worth $11 billion. Here’s how Dallas went from losing $1 million a month to topping the NFL in value
DaRon Bland, #26 of the Dallas Cowboys, celebrates after an interception returned for a touchdown in the game against the Washington Commanders during the fourth quarter at AT&T Stadium in Arlington, Texas, on Nov. 23, 2023. Ron Jenkins | Getty Images When Jerry Jones plunked down $150 million to buy the Dallas Cowboys in 1989, […]
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Private equity will be able to invest in the NFL but won’t have much say in team decisions
A detailed view of the NFL shield logo on the field during a preseason game between the Los Angeles Rams and the Houston Texans at NRG Stadium in Houston on Aug. 24, 2024. Ric Tapia | Getty Images Sport | Getty Images The National Football League is opening its gates to private equity investors — […]
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