Sports
NFL approves sale of minority stake in the Philadelphia Eagles at $8.3 billion value
Philadelphia Eagles quarterback Jalen Hurts (1) looks on in the second half during the game between the Carolina Panthers and Philadelphia Eagles on December 08, 2024 at Lincoln Financial Field in Philadelphia, PA. Icon Sportswire | Icon Sportswire | Getty Images The National Football league has approved the sale of a minority stake in the […]
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Morocco, Spain and Portugal confirmed as 2030 World Cup hosts, 2034 edition awarded to Saudi Arabia
Fans celebrate as Saudi Arabia is announced as the host nation for the FIFA World Cup 2034 Host on December 11, 2024 in Riyadh, Saudi Arabia. Francois Nel | Getty Images Sport | Getty Images Saudi Arabia will host the men’s soccer World Cup in 2034 while the 2030 edition will be held in Spain, […]
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Tom Brady watches, game-worn jerseys sell for $9 million at auction
Tom Brady’s Rolex worn during his 2023 season. Sotheby’s (L) | Reuters (R) Sotheby’s has scored big off of Tom Brady. The auction house held its “GOAT Collection” sale on Tuesday night, selling all 41 items offered for a total of $9 million. The lots consisted of watches, jerseys and other sports treasures. The watches […]
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Sports Illustrated takes over naming rights of pro soccer venue Red Bull Arena
Rendering of Sports Illustrated Stadium The New York Red Bulls have a new stadium naming rights partner. On Wednesday, the Major League Soccer 2024 Eastern Conference Champions announced a 13-year naming rights deal with Sports Illustrated. Effective immediately, the 20,000-capacity Red Bull Arena in Harrison, New Jersey, will be renamed Sports Illustrated Stadium. It marks […]
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How the Olympics helped transform Salt Lake City into a tech hub
Spectators file into the Olympic Medal Plaza in downtown Salt Lake City, Utah, during the 2002 Olympics. Buildings are draped with Olympic athletic figures, and the Olympic rings glow on the mountainside above the city, Feb. 16, 2002. AFP Photo/George Frey via Getty Images This story is part of CNBC’s quarterly Cities of Success series, […]
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Women’s basketball league Unrivaled signs uniform deal with Under Armour
The interior of an Under Armour store is seen on November 03, 2021 in Houston, Texas. Brandon Bell | Getty Images The pieces are coming together for the startup basketball league Unrivaled. The 3×3 women’s hoops league announced Tuesday that it has signed a multiyear deal for Under Armour to become its official uniform partner […]
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LSU star Flau’jae Johnson continues NIL success, signs equity deal with women’s basketball league Unrivaled
BATON ROUGE, LOUISIANA – NOVEMBER 9: Flau’jae Johnson #4 of the LSU Tigers in action during a game against the Northwestern State Demons at the Pete Maravich Assembly Center on November 9, 2024 in Baton Rouge, Louisiana. (Photo by Kristen Young/LSU/Getty Images) Reagan Cotton/lsu | University Images | Getty Images Flau’jae Johnson has a lot […]
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MLS Commissioner Don Garber talks Apple subscribers, Messi and growth of soccer
Major League Soccer Commissioner Don Garber said the state of soccer in the U.S. is strong and Apple subscriptions are exceeding expectations as the league prepares for the MLS Cup on Saturday. Appearing on the CNBC Sport videocast with Alex Sherman, Garber, who just signed a new contract with MLS through 2027, said more than […]
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College Football Playoff expansion boosts advertising, viewership at Disney
Donovan Edwards #7 of the Michigan Wolverines hurdles a tackle attempt by Michael Taaffe #16 of the Texas Longhorns during the first half of a college football game at Michigan Stadium on September 07, 2024 in Ann Arbor, Michigan. Aaron J. Thornton | Getty Images Sport | Getty Images The expanded College Football Playoff format […]
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State Farm signs JuJu Watkins and increases investment in women’s sports
State Farm has signed USC star JuJu Watkins to an NIL deal as it increases its investment in women’s sports. State Farm is furthering its investment in women’s sports with two new deals. The insurance giant announced on Monday that it had signed college basketball star JuJu Watkins to an NIL, or “name, image and […]
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