Sports

The Juan Soto wealth effect: Soaring athlete salaries attract wealth management firms
Business

The Juan Soto wealth effect: Soaring athlete salaries attract wealth management firms

A version of this article first appeared in CNBC’s Inside Wealth newsletter with Robert Frank, a weekly guide to the high net worth investor and consumer. Sign up to receive future editions, straight to your inbox. Skyrocketing salaries for top athletes and lucrative deals for college players have touched off a new gold rush among […]

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How F1 teams are turning to AI to improve performance on the track
World

How F1 teams are turning to AI to improve performance on the track

Technology has long been key to success in motorsports. F1 teams have been technologies like cloud computing to AI and machine learning to improve performance. But with AI advances gathering pace each day, race car giants are doubling down. Peter Fox – Formula 1 | Formula 1 | Getty Images WOKING, England — Inside McLaren’s […]

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Murdoch’s News Corp to sell Foxtel to Britain’s DAZN for .1 billion
World

Murdoch’s News Corp to sell Foxtel to Britain’s DAZN for $2.1 billion

Foxtel headquarters are seen at North Ryde on June 20, 2012 in Sydney. Cameron Spencer | Getty Images News | Getty Images News Corp and telco Telstra have agreed to sell their Australian cable TV and streaming company Foxtel to British sports platform DAZN, valuing the struggling business at A$3.4 billion ($2.1 billion), including debt. As part […]

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Netflix secures U.S. rights to the FIFA Women’s World Cup in 2027, 2031
Business

Netflix secures U.S. rights to the FIFA Women’s World Cup in 2027, 2031

Esther Gonzalez of Spain kisses the FIFA Women’s World Cup Trophy after the team’s victory in the FIFA Women’s World Cup Australia & New Zealand 2023 Final match between Spain and England at Stadium Australia on August 20, 2023. Alex Pantling – Fifa | Fifa | Getty Images Netflix on Friday announced it has secured […]

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Pro pickleball players are now getting a higher salary than WNBA, NWSL players
Business

Pro pickleball players are now getting a higher salary than WNBA, NWSL players

NEW YORK CITY, NY – SEPTEMBER 21: Anna Leigh Waters of the New Jersey Fives rallies the ball during a Major League Pickleball match on September 21, 2024 at Wollman Rink in New York, New York. (Photo by Andrew Mordzynski/Icon Sportswire via Getty Images) Icon Sportswire | Icon Sportswire | Getty Images Pickleball is paying […]

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What the top 75 college sports programs are worth
Business

What the top 75 college sports programs are worth

With major college sports programs collectively generating billions in revenue each year, private investors are looking to get a piece of the action. But how much is a college sports program worth? It’s a question CNBC set out to answer after speaking with people in the private equity world who are seeking to invest in […]

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Private equity looks to buy in to college sports
Business

Private equity looks to buy in to college sports

There’s a mad dash for cash in college sports. Between multibillion-dollar television deals, the institution of the transfer portal and the escalation of NIL —name, image and likeness — deals for athletes, college athletic programs, particularly football, have never looked more lucrative. Now private equity and venture capital enterprises such as College Sports Tomorrow, Smash […]

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Women’s basketball league Unrivaled secures  million in new funding from star-studded investor lineup
Business

Women’s basketball league Unrivaled secures $28 million in new funding from star-studded investor lineup

Chicago Sky coach Teresa Weatherspoon calls out to players during the first half of the team’s WNBA basketball game against the New York Liberty, May 23, 2024, in New York. Frank Franklin II | AP Startup basketball league Unrivaled announced on Monday it’s closed a Series A funding round, raising an additional $28 million before […]

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Sports super agent Scott Boras says Juan Soto’s Mets contract wasn’t just about the money
Business

Sports super agent Scott Boras says Juan Soto’s Mets contract wasn’t just about the money

Major League Baseball super agent Scott Boras just negotiated the biggest contract of his life. On Thursday, the New York Mets signed 4-time All-Star Juan Soto to a record-breaking $765 million, 15-year contract. It’s the largest deal in professional sports history. Soto will be the first player in the MLB to earn more than $50 […]

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Whoopi Goldberg aims to raise awareness about women’s sports with new network
Business

Whoopi Goldberg aims to raise awareness about women’s sports with new network

Hollywood icon Whoopi Goldberg hopes her newly launched All Women’s Sports Network will bring more attention to women’s sports. Goldberg started the network with George Chung, co-founder of international media holding company Jungo TV. It’s the first global media channel dedicated exclusively to highlighting women’s sports and is available in the U.S. on the free […]

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