Sports
AI will supercharge sports team valuations, says Arctos Partners’ Charles
A version of this article appeared in CNBC’s Inside Alts newsletter, a guide to the fast-growing world of alternative investments, from private equity and private credit to hedge funds and venture capital. Sign up to receive future editions, straight to your inbox. The rise of artificial intelligence is likely to boost the valuations of sports teams and […]
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Patriots owner Robert Kraft responds to Hall of Fame controversy
New England Patriots owner Robert Kraft responded Tuesday morning on CNBC’s “Squawk Box” to reports that he will not be included in this year’s NFL Hall of Fame class ahead of his team appearing in the Super Bowl this weekend. “What matters to me is we win Sunday,” Kraft told CNBC. His reported omission from […]
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New York AG issues warning around prediction markets ahead of Super Bowl
New York Attorney General Letitia James speaks to the media, after she attended a hearing and pleaded not guilty to charges that she defrauded her mortgage lender, outside the U.S. District Court for the Eastern District of Virginia, in Norfolk, Virginia, U.S., Oct. 24, 2025. Jonathan Ernst | Reuters Days before Super Bowl 60, New […]
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Prediction markets allow trading on Super Bowl commercials, prompting insider trading questions
A detail view of the Super Bowl LX logo on a Santa Clara Valley Transportation Authority (VTA) light rail car on December 29, 2025 in Santa Clara, California. Aaron M. Sprecher | Getty Images Sport | Getty Images A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings […]
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CNBC Sport: Paramount is betting European regulators won’t approve WBD-Netflix. Here’s how it could play out
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. The future of the Warner Bros. Discovery company – its iconic movie studio, HBO Max, […]
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College students and teens could be fueling the prediction markets boom
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. As prediction market trading volume booms, Truist analysts say there could be an unlikely source […]
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NBCUniversal strategically leans into sports as it prepares for ‘Legendary February’
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. NBC is about to have itself a “legendary” month. “Legendary February,” a marketing tagline invented […]
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Fanatics to launch sports media and entertainment studio
Fanatics CEO Michael Rubin shake hands with a collector during the 45th National Sports Collectors Convention at the Donald E. Stephens Convention Center in Rosemont, Illinois, July 31, 2025. Audrey Richardson | The Washington Post | Getty Images Sports merchandising giant Fanatics announced on Tuesday the launch of Fanatics Studios, a media and entertainment studio […]
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The NBA is pursuing ownership groups for a potential basketball league in Europe
NBA Commissioner Adam Silver speaks during a news conference following a meeting of the NBA’s board of governors at the Thomas & Mack Center on Tuesday, July 15, 2025, in Las Vegas. (Chase Stevens/Las Vegas Review-Journal/Tribune News Service via Getty Images) Chase Stevens | Las Vegas Review-journal | Getty Images The NBA is looking to […]
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As WNBA labor deadline nears, players union is ‘frustrated’ by lack of progress
The WNBA Players Association executive director told CNBC she remains “frustrated” by the lack of progress toward a new collective bargaining agreement as the league’s new deadline to reach a deal approaches. “We’re a little frustrated with where we are right now, but we are holding to our principles,” Terri Jackson, executive director of the […]
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