Sports
Dodgers win World Series in 5 games, overcome 5-run deficit with help of errors to beat Yankees 7-6
Members of the Los Angeles Dodgers celebrate on the field after winning Game 5 to win the 2024 World Series presented by Capital One between the Los Angeles Dodgers and the New York Yankees at Yankee Stadium on Oct. 30, 2024. Mike Lawrence | Major League Baseball | Getty Images The Los Angeles Dodgers won […]
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Gatorade signs Duke basketball’s Cooper Flagg to NIL deal
Cooper Flagg #2 of the Duke Blue Devils moves the ball against the Arizona State Sun Devils during the game at Cameron Indoor Stadium on October 27, 2024 in Durham, North Carolina. The Blue Devils won 103-47. Grant Halverson | Getty Images Gatorade is adding another big name athlete to its already loaded portfolio. First-year […]
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Manchester United sack manager Erik ten Hag
Erik ten Hag, Manager of Manchester United, reacts as he looks on during the Premier League match between West Ham United FC and Manchester United FC at London Stadium on October 27, 2024 in London, England. Justin Setterfield | Getty Images Sport | Getty Images Manchester United sacked Erik ten Hag as the club’s first-team […]
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Immersive entertainment company Cosm lands rights to broadcast NFL games
Cosm currently has two locations in Los Angeles and Dallas, Texas but plans but is planning on expanding to additional locations in the future. Courtesy: Cosm Cosm, the immersive technology company that broadcasts live sports events using what it calls “shared reality,” is partnering with the National Football League, the company announced Monday. As part […]
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Lifting the lid: An inside look at the technology that fuels Formula One success
While a Formula One driver may be the star athlete behind the wheel, it is the cutting-edge technology and the skilled engineers deploying it that complete the rest of the team. F1 races are often decided by tenths of seconds, and technological advancements can make or break a team’s time on the circuit. “Formula One […]
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TKO Group to acquire IMG, Professional Bull Riders and On Location from Endeavor for $3.25 billion
TKO Group, the company that owns WWE and UFC, is expanding into sports-adjacent properties by acquiring three businesses for $3.25 billion from its controlling owner, Endeavor Group. The businesses are Professional Bull Riders, On Location and IMG, the companies announced Thursday. The deal is all stock, and Endeavor’s ownership in TKO will increase from 53% to […]
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Jeff Vinik sells stake in NHL’s Tampa Bay Lightning to investor group
Jeffrey Vinik, owner of the Tampa Bay Lightning. Adam Jeffery | CNBC The Tampa Bay Lightning’s ownership group is expanding. Vinik Sports Group, run by titan investor Jeff Vinik, is selling a portion of the National Hockey League team to a group of investors led by Doug Ostrover and Marc Lipschultz. Terms of the deal […]
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WNBA Finals Game 5 draws highest viewership in 25 years
The New York Liberty celebrate after wining the 2024 WNBA Championship against the Minnesota Lynx during Game 5 of the 2024 WNBA Finals on October 20, 2024 at Barclays Center in Brooklyn, New York. David Sherman | National Basketball Association | Getty Images It was a big finish for the 2024 WNBA season. The fifth […]
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MLS attendance and sponsorship revenue hit regular season records
Lionel Messi of Inter Miami competes during a friendly match between Inter Miami and Newell’s Old Boys at DRV PNK Stadium in Fort Lauderdale, Florida on February 15, 2024. Arturo Jimenez | Anadolu | Getty Images Major League Soccer scored several regular season records, including for attendance and sponsorship, thanks in part to international super […]
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Nike renews uniform partnership with NBA, WNBA as NFL opens bidding process to competitors
Nike will be the exclusive uniform and apparel provider for the National Basketball Association and Women’s National Basketball Association for another 12 years after they renewed their partnership with the sneaker giant, the leagues announced Monday. Under the terms of the deal, Nike will be the leagues’ global outfitting, merchandising, marketing and content partner until […]
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