Sports
DraftKings tests a subscription service as it looks to offset high New York taxes
Sports betting company DraftKings’ logo is displayed on a smartphone screen. Budrul Chukrut | Lightrocket | Getty Images DraftKings is upping the ante. The sportsbook is testing out a new subscription service called DraftKings Sportsbook+ designed to provide paying customers a boost in odds. The $20 per month subscription service launched quietly on Dec. 28 […]
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Horse racing is set for a resurgence, even as America’s oldest track closes
Horse race At the harness racing week on the Freehold Raceway in New Jersey: a reverse race with the sulky fixed in front of the horse – 1930. Robert Sennecke | Ullstein Bild | Getty Images America’s oldest horse racetrack is closing after running its last race on the final weekend of 2024. Freehold Raceway […]
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Netflix sets streaming record with Christmas Day NFL games
A detailed view of a Netflix Christmas Gameday sign during the regular season NFL football game between the Kansas City Chiefs and Pittsburgh Steelers on December 25, 2024 at Acrisure Stadium in Pittsburgh, PA. Icon Sportswire | Icon Sportswire | Getty Images Christmas came right on time for Netflix, as the streamer set records for […]
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The Juan Soto wealth effect: Soaring athlete salaries attract wealth management firms
A version of this article first appeared in CNBC’s Inside Wealth newsletter with Robert Frank, a weekly guide to the high net worth investor and consumer. Sign up to receive future editions, straight to your inbox. Skyrocketing salaries for top athletes and lucrative deals for college players have touched off a new gold rush among […]
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How F1 teams are turning to AI to improve performance on the track
Technology has long been key to success in motorsports. F1 teams have been technologies like cloud computing to AI and machine learning to improve performance. But with AI advances gathering pace each day, race car giants are doubling down. Peter Fox – Formula 1 | Formula 1 | Getty Images WOKING, England — Inside McLaren’s […]
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Murdoch’s News Corp to sell Foxtel to Britain’s DAZN for $2.1 billion
Foxtel headquarters are seen at North Ryde on June 20, 2012 in Sydney. Cameron Spencer | Getty Images News | Getty Images News Corp and telco Telstra have agreed to sell their Australian cable TV and streaming company Foxtel to British sports platform DAZN, valuing the struggling business at A$3.4 billion ($2.1 billion), including debt. As part […]
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Netflix secures U.S. rights to the FIFA Women’s World Cup in 2027, 2031
Esther Gonzalez of Spain kisses the FIFA Women’s World Cup Trophy after the team’s victory in the FIFA Women’s World Cup Australia & New Zealand 2023 Final match between Spain and England at Stadium Australia on August 20, 2023. Alex Pantling – Fifa | Fifa | Getty Images Netflix on Friday announced it has secured […]
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Pro pickleball players are now getting a higher salary than WNBA, NWSL players
NEW YORK CITY, NY – SEPTEMBER 21: Anna Leigh Waters of the New Jersey Fives rallies the ball during a Major League Pickleball match on September 21, 2024 at Wollman Rink in New York, New York. (Photo by Andrew Mordzynski/Icon Sportswire via Getty Images) Icon Sportswire | Icon Sportswire | Getty Images Pickleball is paying […]
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What the top 75 college sports programs are worth
With major college sports programs collectively generating billions in revenue each year, private investors are looking to get a piece of the action. But how much is a college sports program worth? It’s a question CNBC set out to answer after speaking with people in the private equity world who are seeking to invest in […]
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Private equity looks to buy in to college sports
There’s a mad dash for cash in college sports. Between multibillion-dollar television deals, the institution of the transfer portal and the escalation of NIL —name, image and likeness — deals for athletes, college athletic programs, particularly football, have never looked more lucrative. Now private equity and venture capital enterprises such as College Sports Tomorrow, Smash […]
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