Sports
Tom Daley shares how mindfulness helped him overcome ‘terrifying’ pressure of performing at the Olympics
Tom Daley attends Out100 Celebration on December 11, 2024 in Hollywood, California. Olivia Wong | Wireimage | Getty Images Olympic gold medalist Tom Daley tapped into the age-old strategy of mindfulness to help him overcome the pressure of performing at the world’s biggest sporting event, he told CNBC. “The pressure of what it means to […]
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Major League Table Tennis signs first media deal with CBS Sports
Major league table tennis player Debora Vivarelli Masha Zolotukhina Major League Table Tennis is going primetime. The pro table tennis league that got its start in 2023 by software entrepreneur Flint Lane has signed its first-ever national television deal with CBS Sports, the league announced Wednesday. This comes as table tennis has seen a resurgence […]
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Super Bowl ads beckon up to $8 million apiece for Fox
Fox Corp. is scoring big this Super Bowl. The broadcaster has sold out of ad spots for Super Bowl 59 on Feb. 9, and more than 10 of those commercials sold for $8 million apiece, according to a person familiar with the matter. Fox reported during its November earnings call with investors that it sold […]
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Major League Pickleball looks to add teams, reach profitability this year
Ben Johns of the Carolina Pickleball Club rallies the ball during a Major League Pickleball match at Wollman Rink in New York on Sept. 21, 2024. Icon Sportswire | Icon Sportswire | Getty Images Major League Pickleball is on the brink of profitability and is now looking to expand, a league source tells CNBC. The […]
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A 2,000-year-old martial art is using virtual reality to reinvent itself
When you think of taekwondo, you might picture a certain physique or skill set, but imagine a version of the sport that anyone, regardless of age, size, or background, can compete in virtually. In a collaboration between World Taekwondo and Singaporean tech and gaming company Refract Technologies, virtual taekwondo (VTKD) allows athletes to experience the […]
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EA shares plunge 19%, on track for worst day since dot-com bubble
A sign is posted in front of the Electronic Arts headquarters in Redwood City, California, on March 30, 2023. Justin Sullivan | Getty Images Shares of Electronic Arts headed for their steepest drop since 1999 after the video game publisher cut its full-year bookings guidance, due mostly to challenges with its soccer franchise. The stock […]
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Top sports agent says WNBA salaries are ‘blatantly unfair’ to players
The WNBA has a salary problem, and it’s “blatantly unfair to its players,” according to top sports agent Jeff Schwartz. Schwartz, who founded and runs Excel Sports Management, told Alex Sherman in a CNBC Sport interview that something has to change when it comes to compensation in the women’s basketball league. “It’s ridiculous what women […]
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Unrivaled women’s basketball league debuts Friday. Here’s everything we know about it
Unrivaled 3-on-3 women’s basketball league Courtesy: Unrivaled Unrivaled, a new 3-on-3 women’s professional basketball league, launches Friday, presenting both a major test and opportunity for women’s sports to boost its growing profile in the United States. The league, co-founded by WNBA superstars Napheesa Collier and Breanna Stewart, has already announced deals with a dozen sponsors […]
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Yacht-racing competition SailGP has two podiums — one for sport and one for the planet
An international sailing championship has become the first of its kind to rank teams on their efforts in sustainability, as well as performance. CNBC explored how SailGP is racing for the future. An international yacht-racing competition, featuring teams competing in high-tech foiling catamarans across a season of multiple grand prix events, is on a mission […]
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Investors pitch new international basketball league that would offer players equity
Maverick Carter, co-founder and chief executive officer of The SpringHill Company, during the USC Next Level Sports Conference in Los Angeles, California, US, on Thursday, Oct. 17, 2024. Kyle Grillot | Bloomberg | Getty Images A group of high powered investors want to raise billions to form a new international basketball league, according to people […]
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