Sports
Kalshi says Super Bowl trading volume surpassed $1 billion
Kalshi saw more than $1 billion in trading volume on Super Bowl Sunday, reaching a daily record high, according to CEO Tarek Mansour. That volume was up 2,700% year-over-year, according to the company. The platform allows users to buy event contracts for outcomes in politics, pop culture, financial markets and sports. “It was an incredible […]
Read More
Super Bowl 60 is set to kick off with a packed ad slate, Bad Bunny halftime and prediction markets at the fore
A view of Levi’s Stadium ahead of the Super Bowl LX game between the New England Patriots and the Seattle Seahawks in Santa Clara, California, U.S., February 3, 2026. Carlos Barria | Reuters Super Bowl 60 is set. The Seattle Seahawks and New England Patriots will vie for the Lombardi Trophy on Sunday from Levi’s […]
Read More
Automakers largely sit out 2026 Super Bowl advertising amid industry uncertainty
Volkswagen is one of three automakers expected to advertise during the Super Bowl in 2026. Courtesy VW DETROIT — Automakers are largely sitting on the advertising sidelines during this year’s Super Bowl amid uncertainty in the U.S. automotive industry involving sales, tariffs and regulations. Carmakers — historically major buyers of ads during the big game […]
Read More
Why the NFL thinks the world is ready for football
ShareShare Article via FacebookShare Article via TwitterShare Article via LinkedInShare Article via Email In 2025, the NFL staged a record seven regular-season games overseas as part of its bold international expansion, taking American football to Germany, Spain and Ireland. CNBC’s Tom Chitty goes behind the scenes of that global push, from the streets of Dublin […]
Read More
AI companies pour big money into Super Bowl battle
Samuel Boivin | Nurphoto | Getty Images Artificial intelligence companies are playing their biggest role yet at the Super Bowl, with all the major AI players buying ads to showcase their tools – both for consumers and for businesses – to the expected audience of as many as 130 million people. This year’s Super Bowl […]
Read More
Kalshi expands surveillance, enforcement efforts ahead of Super Bowl 60
Key Points Kalshi on Thursday announced new initiatives to expand its surveillance and enforcement frameworks, just days before the Super Bowl. The prediction market is adding advisory committees and resources for consumers on insider trading and market manipulation. Kalshi said its trading volume for Super Bowl predictions has already passed $160 million. Source
Read More
Terrell Owens calls Hall of Fame process ‘broken’ after Belichick, Kraft snubs
NFL Hall of Famer Terrell Owens said Wednesday that the recent snubs of New England Patriots owner Robert Kraft and former coach Bill Belichick from the institution show the system is flawed, and someone needs to be held accountable. “It’s just plain dumb” Owens told CNBC Sport in an interview in San Francisco ahead of […]
Read More
Streaming-only Super Bowl ads give small brands a shot at the Big Game
A Super Bowl LX sign is seen at Civic Center Plaza in San Francisco, Friday, Jan. 30, 2026. Stephen Lam | San Francisco Chronicle | Hearst Newspapers | Getty Images The Super Bowl is prime real estate every year for advertisers eager to get their brands in front of millions of consumers at once. It’s […]
Read More
How the NFL makes money from the Super Bowl
ShareShare Article via FacebookShare Article via TwitterShare Article via LinkedInShare Article via Email The Seattle Seahawks and New England Patriots are headed to Santa Clara, California to face off in Super Bowl 60. While the broadcast is poised to bring in hundreds of millions of eyeballs, Levi’s Stadium, the home of the San Francisco 49ers, […]
Read More
AI will supercharge sports team valuations, says Arctos Partners’ Charles
A version of this article appeared in CNBC’s Inside Alts newsletter, a guide to the fast-growing world of alternative investments, from private equity and private credit to hedge funds and venture capital. Sign up to receive future editions, straight to your inbox. The rise of artificial intelligence is likely to boost the valuations of sports teams and […]
Read More