Soccer
MLS sponsorships spike as U.S. soccer gains popularity
Lionel Messi #10 of Inter Miami shoots during the first half against the Columbus Crew at Huntington Bank Field on April 19, 2025 in Cleveland, Ohio. Miami defeated Columbus 1-0. Jason Miller | Getty Images Sport | Getty Images The rising popularity of soccer in the U.S. has buoyed sponsorships and stadium attendance at Major […]
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MLS signs a deal with EA to stream four soccer matches on mobile gaming platform
Javier Hernandez, #14 of the Los Angeles Galaxy. takes a shot on goal during a game between New York Red Bulls and Los Angeles Galaxy at Dignity Health Sports Park on in Carson, California, on April 25, 2021. Michael Janosz | Getty Images Major League Soccer games are kicking off on Electronic Arts‘ mobile gaming […]
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Women’s sports firm Monarch Collective ups fund size to $250 million
Billionaire-backed investment firm Monarch Collective has expanded the size of its fund in light of the continued surge in popularity of women’s sports. The fund, which launched in 2023 is expanding from $150 million to $250 million, with most of the additional capital coming from existing investors, which include Melina French Gates’ Pivotal Ventures, Hello […]
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“I still miss playing every single day:” Soccer star David Beckham reflects on what made him successful on and off the pitch
David Beckham is one of the world’s most famous soccer players, celebrated for his exceptional career and significant contributions both on and off the pitch. He was part of Manchester United’s “Class of ’92,” a group of young talents who rose through the club’s youth academy to achieve unprecedented success. He captained the England national […]
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National Women’s Soccer League agrees to $5 million settlement over past mistreatment of players
The official NWSL game ball sits on top of a pedestal with the NWSL Logo on it with the stadium behind the ball at the start of the National Women’s Soccer League match between NJ/NY Gotham FC and North Carolina Courage at Red Bull Arena on May 4, 2024 in Harrison, New Jersey. Ira L. […]
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New York City FC, Etihad Airways agree to 20-year naming rights deal for new MLS stadium
New York City FC renderings for Etihad Park stadium in Queens, NY. Courtesy: New York City FC. When New York City FC’s new stadium opens up just before the 2027 Major League Soccer season, it will have a familiar partner’s name tied to it. The club is partnering with Etihad Airways for the exclusive naming rights […]
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MLS attendance and sponsorship revenue hit regular season records
Lionel Messi of Inter Miami competes during a friendly match between Inter Miami and Newell’s Old Boys at DRV PNK Stadium in Fort Lauderdale, Florida on February 15, 2024. Arturo Jimenez | Anadolu | Getty Images Major League Soccer scored several regular season records, including for attendance and sponsorship, thanks in part to international super […]
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MLS partners with OneFootball in push to expand global audience
Lionel Messi #10 of Inter Miami controls the ball during the second half of the game against St. Louis City at Chase Stadium on June 01, 2024 in Fort Lauderdale, Florida. Megan Briggs | Getty Images Major League Soccer is teaming up with German digital media platform OneFootball to provide highlights, stats and other content […]
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LVMH puts mark on Olympics as luxury brands embrace sports
The 2024 Paris Olympic Games medals are displayed inside a custom-designed trunk manufactured by Louis Vuitton, an LVMH brand partner of the Paris Olympic and Paralympic Games, during a gathering at LVMH in Paris on July 22, 2024, ahead of the start of the 2024 Paris Olympic Games. Stephane De Sakutin | AFP | Getty […]
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Chaos at Copa America raises doubts over U.S. 2026 World Cup readiness
Fans of Colombia and Argentina the CONMEBOL Copa America 2024 Final match between Argentina and Colombia at Hard Rock Stadium on July 14, 2024 in Miami Gardens, Florida. Maddie Meyer | Getty Images The Copa America soccer final between Argentina and Colombia on Sunday saw chaotic scenes at the Hard Rock Stadium in Miami — […]
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