Paramount Global
Trump or Harris? Here are the 2024 stakes for airlines, banks, EVs, health care and more
Key Points For airlines, banks, electric vehicle makers, health-care companies, media firms, restaurants and tech giants, the presidential election’s outcome could result in stark differences in the rules they’ll face, the mergers they’ll be allowed to pursue, and the taxes they’ll pay. As president, Donald Trump slashed the corporate tax rate, imposed tariffs on Chinese […]
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Jeff Shell is about to lead Paramount. He may have runway to make bold changes he couldn’t at NBC
Jeff Shell, CEO of NBCUniversal, speaks during a conference at the Cannes Lions International Festival of Creativity in Cannes, France, June 22, 2022. Eric Gaillard | Reuters Less than two years after NBCUniversal fired Jeff Shell for alleged sexual harassment, the former CEO is close to finding himself back in the saddle leading a storied […]
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Hollywood’s franchise frenzy: More than half of top studios’ 2025 movies are existing IP
A life-size model of the new Marvel Universe movie “Deadpool & Wolverine” authorized by Disney is seen in Shanghai, China, on July 26, 2024. Cfoto | Future Publishing | Getty Images Hollywood’s franchise frenzy is only just beginning. The 2024 box office has been inundated with sequels, prequels and remakes, with the top 10 titles […]
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WNBA viewership soars to new record, while attendance hits more than two-decade high
Indiana Fever guard Caitlin Clark, #22, drives to the basket against Atlanta Dream guard Destanni Henderson, #33, during a WNBA preseason game at Gainbridge Fieldhouse in Indianapolis, Indiana, on May 9, 2024. Brian Spurlock | Icon Sportswire | Getty Images The Women’s National Basketball Association’s viewership and attendance boomed during the 2024 season, as the […]
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How retailers and media companies are teaming up to bring live shopping to the 2024 VMAs
When viewers tune in to the 2024 MTV VMAs on Wednesday night, they’ll be able to shop the outfits and designer looks they’re seeing in real time, as legacy media companies look for new ways to monetize content. As part of a new partnership between Paramount Global — the parent company of cable TV network MTV […]
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Automakers are getting back into advertising’s biggest arena: NFL
Toyota’s “We Roll Deep Anthem” spot includes fans and NFL stars “setting off on an adrenaline-packed NFL adventure.” Screenshot Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years. Toyota Motor Corporation, Hyundai Motor Company and the Detroit automakers are among those expected to capitalize on the […]
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88 corporate leaders endorse Harris in new letter, including CEOs of Yelp, Box
U.S. Vice President and Democratic presidential candidate Kamala Harris speaks at a campaign event at the Throwback Brewery, in North Hampton, New Hampshire, on September 4, 2024. Joseph Prezioso | AFP | Getty Images WASHINGTON — Eighty-eight current and former top executives from across corporate America have endorsed Vice President Kamala Harris for president in […]
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Rising NFL valuations mean massive returns for owners. Here’s how good the investment is
Ryan Flournoy, #18 of the Dallas Cowboys, catches a touchdown pass as Matt Hankins, #23 of the Los Angeles Chargers, defends during the first half of a preseason game at AT&T Stadium in Arlington, Texas, on Aug. 24, 2024. Ron Jenkins | Getty Images Sport | Getty Images A National Football League team today is […]
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Summer box office bounced back thanks to ‘Inside Out 2,’ ‘Deadpool & Wolverine’
Ryan Reynolds and Hugh Jackman star in Marvel’s “Deadpool & Wolverine.” Disney Box office analysts and cinema owners braced themselves a few months ago for the possibility that the summer movie season could be the worst showing in a decade. Thanks to some anthropomorphic emotions and a bad-mouthed, fourth-wall breaking antihero, the domestic summer box […]
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NFL’s next big media rights payday is years off — and subject to a shifting industry
A view of a ESPN cameraman during the game between the Jacksonville Jaguars and the Cincinnati Bengals on December 4, 2023 at EverBank Stadium in Jacksonville, Fl. David Rosenblum | Icon Sportswire | Getty Images In 2021, the National Football League signed an 11-year, $111 billion media rights deal. In July, the National Basketball Association […]
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