Paramount Global
WNBA viewership soars to new record, while attendance hits more than two-decade high
Indiana Fever guard Caitlin Clark, #22, drives to the basket against Atlanta Dream guard Destanni Henderson, #33, during a WNBA preseason game at Gainbridge Fieldhouse in Indianapolis, Indiana, on May 9, 2024. Brian Spurlock | Icon Sportswire | Getty Images The Women’s National Basketball Association’s viewership and attendance boomed during the 2024 season, as the […]
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How retailers and media companies are teaming up to bring live shopping to the 2024 VMAs
When viewers tune in to the 2024 MTV VMAs on Wednesday night, they’ll be able to shop the outfits and designer looks they’re seeing in real time, as legacy media companies look for new ways to monetize content. As part of a new partnership between Paramount Global — the parent company of cable TV network MTV […]
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Automakers are getting back into advertising’s biggest arena: NFL
Toyota’s “We Roll Deep Anthem” spot includes fans and NFL stars “setting off on an adrenaline-packed NFL adventure.” Screenshot Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years. Toyota Motor Corporation, Hyundai Motor Company and the Detroit automakers are among those expected to capitalize on the […]
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88 corporate leaders endorse Harris in new letter, including CEOs of Yelp, Box
U.S. Vice President and Democratic presidential candidate Kamala Harris speaks at a campaign event at the Throwback Brewery, in North Hampton, New Hampshire, on September 4, 2024. Joseph Prezioso | AFP | Getty Images WASHINGTON — Eighty-eight current and former top executives from across corporate America have endorsed Vice President Kamala Harris for president in […]
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Rising NFL valuations mean massive returns for owners. Here’s how good the investment is
Ryan Flournoy, #18 of the Dallas Cowboys, catches a touchdown pass as Matt Hankins, #23 of the Los Angeles Chargers, defends during the first half of a preseason game at AT&T Stadium in Arlington, Texas, on Aug. 24, 2024. Ron Jenkins | Getty Images Sport | Getty Images A National Football League team today is […]
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Summer box office bounced back thanks to ‘Inside Out 2,’ ‘Deadpool & Wolverine’
Ryan Reynolds and Hugh Jackman star in Marvel’s “Deadpool & Wolverine.” Disney Box office analysts and cinema owners braced themselves a few months ago for the possibility that the summer movie season could be the worst showing in a decade. Thanks to some anthropomorphic emotions and a bad-mouthed, fourth-wall breaking antihero, the domestic summer box […]
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NFL’s next big media rights payday is years off — and subject to a shifting industry
A view of a ESPN cameraman during the game between the Jacksonville Jaguars and the Cincinnati Bengals on December 4, 2023 at EverBank Stadium in Jacksonville, Fl. David Rosenblum | Icon Sportswire | Getty Images In 2021, the National Football League signed an 11-year, $111 billion media rights deal. In July, the National Basketball Association […]
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A look at the behind-the-scenes business of Hollywood studio lot tours
The Hollywood sign is viewed during a clearing storm. Mario Tama | Getty Images News | Getty Images For over 100 years, Hollywood has transported audiences to worlds outside their own, from the slick streets of New York City to the yellow bricks of Oz. Hundreds of acres of land in Los Angeles are dedicated […]
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Stocks making the biggest moves midday: Paramount, Eli Lilly, Netflix, Hershey and more
Check out the companies making headlines in midday trading: Paramount Global — The media conglomerate’s stock dropped more than 5% after Edgar Bronfman Jr. abandoned his pursuit of a takeover, clearing the way for Skydance to follow through on its roughly $8 billion acquisition deal reached in July. The Skydance deal, expected to close in […]
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Stocks making the biggest moves premarket: Paramount Global, Cava, JD.com and more
Check out the companies making headlines before the bell. Paramount Global — The media conglomerate’s stock dropped nearly 5% after Edgar Bronfman Jr. withdrew his bid for the media company. This clears a path for Skydance Media to take over Shari Redstone’s media empire. Paramount expects the deal with Skydance to close in the first […]
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