Marketing
Electric Ram pickup debuts in Super Bowl ad that pokes fun at rivals, sex-drug commercials
Ram’s 2023 Super Bowl ad debuts the production version of the Ram 1500 REV electric pickup that is expected to go on sale late-next year. Screenshot DETROIT – Stellantis will air a 60-second Super Bowl ad for its Ram brand to indirectly take shots at the current all-electric vehicle market, specifically pickup trucks. The commercial, […]
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Why you won’t see many car ads during Sunday’s Super Bowl
Automakers – historically among the largest Super Bowl advertisers – are mostly bypassing this Sunday’s NFL championship game to preserve cash or spend ad dollars elsewhere. The only automakers expected to advertise during Sunday’s game between the Philadelphia Eagles and Kansas City Chiefs on Fox are General Motors, Kia and Stellantis‘ Ram and Jeep brands. […]
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Super Bowl ad curse? The stocks of these Big Game advertisers didn’t fare so well
New England Patriots fans erupt as the Seattle Seahawks Russell Wilson’s pass is intercepted at the goal line to ensure the victory for the New England Patriots in Super W 49. Bob Berg | Moment Mobile | Getty Images In a fragmented media landscape, events like the Super Bowl are prized by advertisers for the […]
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From Nike to Nutella: Company names you have most likely been mispronouncing your whole lifetime
International corporation names normally get Anglicized or Americanized to the position wherever they’re unrecognizable, but models could see some benefits if their names are pronounced accurately. Hyundai UK’s most up-to-date Tv advert focuses on how to pronounce the company’s title — and it really is not how most Brits have been saying it. “Hyun-day” the […]
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Derek and Hannah Jeter sign multiyear deal with Jeep to promote Grand Wagoneer SUV
Derek Jeter will star with his wife, fashion model and television host Hannah Jeter, in the Grand Wagoneer’s new “Eyes Wide Open” campaign as part of a long-term partnership. Jeep DETROIT — New York Yankees legend Derek Jeter and his wife, Hannah Jeter, have agreed to a multiyear deal with Jeep to promote the company’s […]
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In the college or university athletics pay period, woman athletes are rising as large winners
INDIANAPOLIS, IN – MARCH 6: Iowa guard Caitlin Clark (22) raises her arms in an hard work to get the group cheering through the Women’s Big Ten Tournament Championship school basketball game amongst the Indiana Hoosiers and the Iowa Hawkeyes on March 6, 2022 at Gainbridge Fieldhouse in Indianapolis, IN. (Image by James Black/Icon Sportswire […]
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How GM plans to convince consumers to make the switch to electric vehicles
Electric Chevrolet Silverado shown at the New York Auto Show, April, 2022. Scott Mlyn | CNBC When people think of electric vehicles, their minds typically jump to Tesla. But Elon Musk’s company now has a lot more EV competition from Detroit. Within the past six years, General Motors CEO Mary Barra has pushed the company […]
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This few travels the world total time. Here’s what it charges — and how they fork out for it
Ernestas Tyminas felt “caught” in his job as a promoting manager at a newspaper in Colorado Springs, Colorado. So he asked for two months off to backpack by means of Asia, he reported, landing in Beijing in January 2019. “On the to start with working day … I meet this one particular,” he mentioned, gesturing […]
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Why Chipotle would rather be loved by customers than feared by competitors
People visit a Chipotle restaurant on February 09, 2022 in Miami, Florida. Joe Raedle | Getty Images Chipotle Mexican Grill has evolved into one of the most popular restaurant chains in the U.S., something its management team says is a credit to a change in marketing messaging under CEO Brian Niccol. Chief marketing officer Chris Brandt, […]
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How U.S. gun manufacturers market their firearms despite restrictions
On Wed., July 27, the House Committee on Oversight and Reform is holding a hearing with the CEOs of firearm manufacturers Daniel Defense, Smith & Wesson and Sturm, Ruger & Co. on the topic of gun violence in America, with a special focus on the sales and marketing of assault rifles. The hearing comes amid […]
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