Marketing
Buyer beware? Increasingly complex ETFs may burn investors due to market backdrop
ETF Edge Buyer beware? Increasingly complex ETFs may burn investors due to market backdrop Published Wed, Dec 3 20257:00 AM EST Blair Bao WATCH LIVE Source
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23-year-old American pays $483/month in rent to live alone in Japan: I could never ‘afford something like this’ in the U.S.
I’d imagine people usually feel anxious about making a drastic life change like picking up and moving to a new country. But I remember sitting in the airport in Los Angeles, Tony Tony Chopper water bottle in hand, feeling excited and eager to start my new life. All I could think about was finding a […]
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Cracker Barrel responds to backlash over new logo and rebranding: ‘We could’ve done a better job’
The new Cracker Barrel logo is seen on a menu inside the restaurant on Aug. 21, 2025 in Pembroke Pines, Florida. Joe Raedle | Getty Images Cracker Barrel Old Country Store on Monday issued a statement responding to the widespread backlash it faced last week over its rebranding and new logo. “If the last few […]
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From American Eagle to Swatch, why brands seem to keep getting it so wrong
Michael M. Santiago | Getty Images From American Eagle to Swatch, brands appear to be making a lot of blunders lately. When actress Sydney Sweeney’s jeans campaign came out last month, critics lambasted the wordplay of good “jeans” and “genes” as tone deaf with nefarious undertones. More recently, an advert from Swiss watchmaker Swatch sparked […]
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India’s social media stars are turning to business—and the industry is booming
Preeti Sarkar is a content creator and owner of the clothing brand, Peetizen. Courtesy of Preeti Sarkar Preeti Sarkar started posting on YouTube at the age of 18. Today, the 24-year-old has amassed a following of about 1.6 million on both Instagram and YouTube, and has launched her own clothing brand. She’s part of the […]
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AI is disrupting the advertising business in a big way — industry leaders explain how
An AI assistant on display at Mobile World Congress 2024 in Barcelona. Angel Garcia | Bloomberg | Getty Images Artificial intelligence is shaking up the advertising business and “unnerving” investors, one industry leader told CNBC. “I think this AI disruption … unnerving investors in every industry, and it’s totally disrupting our business,” Mark Read, the […]
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Fanatics will host a skills challenge between fans and celebrities, with $2 million on the line
Tom Brady attends Fanatics Fest NYC 2024 at Jacob Javits Center in New York City on Aug. 16, 2024. Dave Kotinsky | Getty Images Entertainment | Getty Images Sports giant Fanatics is pitting fans against greats Tom Brady, Kevin Durant and Alex Rodriguez at an upcoming marketing event. The company announced Tuesday it is introducing […]
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Tesla brand value shed $15 billion in 2024 with aging lineup, Musk at helm, researchers found
New Tesla cars are displayed at a Tesla dealership on December 20, 2024 in Corte Madera, California. Justin Sullivan | Getty Images The value of Tesla’s brand fell by 26% in 2024, a second straight annual decline, with factors including an aging lineup of vehicles, and CEO Elon Musk’s “antagonism,” according to research and consulting […]
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Meet the Singapore-based telco disruptor with the knack for a viral campaign
Circles is a tech start-up with an ambition to shake up the telecommunications industry – and an unconventional marketing strategy to match. Circles is a tech start-up with an ambition to shake up the telecommunications industry – and an unconventional marketing strategy to match. “For the longest time, the telco industry has been talking about the […]
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Bella Hadid ‘shocked’ at ‘lack of sensitivity’ in Adidas ad campaign linked to 1972 Munich Olympics
Bella Hadid attends the “L’Amour Ouf” (Beating Hearts) Red Carpet at the 77th annual Cannes Film Festival at Palais des Festivals on May 23, 2024 in Cannes, France. Victor Boyko | Getty Images Entertainment | Getty Images Model Bella Hadid issued a statement after starring in a controversial Adidas campaign that the sportswear company said […]
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