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Qualcomm acquires Italian hardware company Arduino to push deeper into robotics
The Qualcomm Incorporated logo is being displayed at their pavilion during the Mobile World Congress in Barcelona, Spain, on February 28, 2024. Joan Cros | Nurphoto | Getty Images Qualcomm wants to get closer to robot makers. The company said Tuesday that it’s acquiring Arduino, an electronics maker whose inexpensive programmable circuit boards and computers […]
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OpenAI DevDay live: Jony Ive says pace of change in AI is ‘extraordinary’
OpenAI DevDay 2025 is complete That’s a wrap on this year’s DevDay! Altman and Ive exited the stage, and the attendees are leaving the venue to head outside for a reception. Thanks for following along with CNBC. —Ashley Capoot Ive hopes to build tools that ‘make us happy’ In closing, Altman asked Ive what he […]
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AI Sam Altman and the Sora copyright gamble: ‘I hope Nintendo doesn’t sue us’
Samuel Boivin | Nurphoto | Getty Images OpenAI launched short-form video app Sora this week, and users have flooded the platform with artificial intelligence-generated clips of popular brands and animated characters. The startup could soon face a deluge of copyright lawsuits, experts told CNBC. “A lot of the videos that people are going to generate […]
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From data to culture: How international brands are trying to crack the code on the fickle Chinese consumer
Key Points The allure of the world’s second-largest consumer market is forcing Western companies to adapt in the face of growing competition from Chinese brands. In the last two years, adapting to the local social media ecosystem of Xiaohongshu and Douyin has become a path to quick success, according to Stephy Liu, founder of a […]
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How to get Sora app invite codes for OpenAI’s viral AI video creator
Cfoto | Future Publishing | Getty Images OpenAI’s new artificial intelligence video app Sora has already grabbed the top spot in Apple‘s App Store as its number one free app, despite being invite-only. Sora, which was launched on Tuesday, allows users to create short-form AI videos and share them in a feed. The app is […]
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OpenAI’s invite-only video generation app Sora tops Apple’s App Store
Sopa Images | Lightrocket | Getty Images OpenAI now has two of the top three free apps in Apple’s App Store, and its new video generation app Sora has snagged the coveted No. 1 spot. The artificial intelligence startup launched Sora on Tuesday, and it allows users to generate short-form AI videos, remix videos created […]
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Apple removes ICE tracking apps after Trump AG pressure
Apple CEO Tim Cook walks to attend the State Banquet at Windsor Castle, in Windsor, Britain, Sept. 17, 2025. Kevin Lamarque | Reuters Apple on Thursday night said that it was removing apps from its App Store that can be used to anonymously report sightings of U.S. Immigration and Customs Enforcement agents. The move came […]
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OpenAI’s Sora 2 is putting safety and censorship to the test with stunningly real videos
Fresh off a $6.6 billion share sale that made it the world’s most valuable private company, OpenAI’s TikTok-style video app, powered by its new artificial intelligence model, Sora 2, is going viral. Despite the gated release that requires an invite code, the video creation tool has already shot to the number three spot on Apple‘s […]
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Santoli’s Wednesday market wrap-up: Mixed but resilient tape pushes stocks to new highs
(These are the market notes on today’s action by Mike Santoli, CNBC’s Senior Markets Commentator. See today’s video update from Mike above.) A new quarter but the same old routine in the markets: A mixed but resilient tape pushing the benchmark index to new highs through persistent momentum in core AI plays, retail-trader favorites and […]
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Peloton revamps equipment, launches commercial unit and raises prices ahead of holidays
The entrance to the Peloton offices in Midtown Manhattan. Erik Mcgregor | Lightrocket | Getty Images Peloton on Wednesday said it’s relaunching its product assortment, introducing a commercial equipment line and raising prices for both subscriptions and hardware as the company looks to reignite growth ahead of the holiday shopping season. The revamped assortment includes […]
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