Advertising
United Airways starts off serving passengers personalised ads on seat-back again screens
Passengers on a Boeing 737 Max-8 plane in the course of a United Airways flight departing from Newark Liberty Global Airport (EWR) in Newark, New Jersey, US, on Wednesday, March 13, 2024. Bing Guan | Bloomberg | Getty Visuals Now participating in on United Airlines‘ seat-back screens: personalised adverts. The provider on Friday reported it […]
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Advertisers boost spending at retailers like Walmart and Amazon as TV shrinks
An M&M’s advertisement seen on a gas pump. Courtesy: GSTV The next frontier for the ad market isn’t on TV — it’s in stores and on your phone. Television had long been the key target for advertisers, until tech companies like Alphabet and Meta-owned platforms like Facebook began to gobble up market share. While ad […]
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Media giants lean on sports as Hollywood strikes still loom over content slates
Brock Purdy #13 of the San Francisco 49ers prepares to take a snap in the first quarter against the Kansas City Chiefs0 during Super Bowl LVIII at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada. Michael Reaves | Getty Images Media giants relied on sports last year when they had to woo advertisers […]
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Media companies look to woo advertisers as spending shifts to digital
Kevin Mazur | Getty Images Entertainment | Getty Images Media giants are making their annual pitches to advertisers this week against the backdrop of significant disruption in the industry. The Hollywood writers and actors strikes are over, meaning Upfronts will likely be star-studded once again, major cost cutting is largely in the rear view mirror […]
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Warner Bros. Discovery misses first-quarter estimates despite streaming growth
In this photo illustration, the Warner Bros. Discovery logo is displayed on a smartphone screen. Rafael Henrique | SOPA Images | Lightrocket | Getty Images Warner Bros. Discovery reported first-quarter results on Thursday, missing analyst expectations on both the top and bottom lines. Here is how Warner Bros. Discovery performed, compared with estimates from analysts […]
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Electronic ad sector is lastly on the mend, bouncing back from the ‘dark days’ of 2022
A watch of Google Headquarters in Mountain Check out, California, United States on March 23, 2024. Tayfun Coskun | Anadolu | Getty Images Marketing is so back again. Immediately after a brutal 2022, when brand names reeled in shelling out to cope with inflation, and a 2023 outlined by layoffs and cost cuts, the prime […]
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Google to ruin searching data to settle buyer privateness lawsuit
A gentleman walks as a result of Google workplaces on January 25, 2023 in New York Town. Leonardo Munoz | Corbis News | Getty Illustrations or photos Google agreed to damage billions of data documents to settle a lawsuit boasting it secretly tracked the online use of people today who believed they were being browsing […]
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Major ad expert Martin Sorrell downplays possibilities of Trump's Truth Social capturing major sector share
Anna Barclay | Getty Photos Information | Getty Illustrations or photos Advertising and marketing guru Martin Sorrell has questioned the potential customers of Donald Trump’s freshly community Fact Social system, declaring it was currently “unfathomable” that clients would want to buy advertisements on the web-site. The British businessman explained to CNBC on Wednesday that the […]
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DOJ sues Apple more than Iphone monopoly
Apple CEO Tim Cook listens for the duration of a program at the Asia-Pacific Financial Cooperation Leaders’ Week at Apple Park in San Francisco on Nov. 17, 2023. Andrew Caballero-Reynolds | AFP | Getty Images The Office of Justice sued Apple on Thursday, indicating its Apple iphone ecosystem is a monopoly that drove its “astronomical […]
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Four motives Walmart needs to obtain intelligent Tv set maker Vizio
A employee walks past televisions, which includes the Vizio brand, on exhibit in a Walmart Supercenter on February 20, 2024, in Hallandale Seashore, Florida. Joe Raedle | Getty Visuals Walmart is performing some purchasing of its have. The retail giant announced very last 7 days that it ideas to purchase smart Television set maker Vizio […]
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