Advertising
Harris campaign launches $370 million fall ad push in key battlegrounds
Democratic presidential candidate U.S. Vice President Kamala Harris greets audience members at a campaign rally at United Auto Workers Local 900 on August 8, 2024 in Wayne, Michigan. Andrew Harnik | Getty Images The Harris campaign announced on Saturday that it was booking at least $370 million worth of television and online ads in key […]
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DirecTV is pushing its pay TV bundle — without a satellite dish
The “For the Birds” ad campaign for DirecTV emphasizes customers don’t need a satellite dish anymore for service. The pigeons are voiced by former NFL star Deion Sanders, and actors Steve Buscemi and Henry Winkler. Courtesy: DirecTV Coach Prime wants consumers to know they can watch DirecTV without a satellite dish. The company best known for […]
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CNBC Daily Open: Market correction may not be over yet
Traders work on the floor of the New York Stock Exchange during morning trading on August 06, 2024 in New York City. Michael M. Santiago | Getty Images This report is from today’s CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no […]
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Elon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover
Jakub Porzycki | Nurphoto | Getty Images Elon Musk’s social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws. The company formerly known as Twitter filed the lawsuit Tuesday in a federal court in Texas against […]
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Bella Hadid ‘shocked’ at ‘lack of sensitivity’ in Adidas ad campaign linked to 1972 Munich Olympics
Bella Hadid attends the “L’Amour Ouf” (Beating Hearts) Red Carpet at the 77th annual Cannes Film Festival at Palais des Festivals on May 23, 2024 in Cannes, France. Victor Boyko | Getty Images Entertainment | Getty Images Model Bella Hadid issued a statement after starring in a controversial Adidas campaign that the sportswear company said […]
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Election deepfakes could undermine institutional credibility, Moody’s warns
With election season underway and artificial intelligence evolving rapidly, AI manipulation in political advertising is becoming an issue of greater concern to the market and economy. A new report from Moody’s on Wednesday warns that generative AI and deepfakes are among the election integrity issues that could present a risk to U.S. institutional credibility. “The […]
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Biden announces new NATO aid for Ukraine, as his reelection campaign teeters
U.S. President Joe Biden speaks at a NATO event to commemorate the 75th anniversary of the alliance, in Washington, U.S., July 9, 2024. Yves Herman | Reuters President Joe Biden announced new commitments to help Ukraine bolster its air defense against Russia in a speech Tuesday commemorating NATO’s 75th anniversary. “Putin wants nothing less — nothing […]
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Influencers have adjusted the ad industry. Now what?
The following is a transcript of the video. Narration: Do you battle to maintain up with all the most current memes and online developments? Tania Bryer: Ahead of 2020, Munya Chawawa was a relatively unfamiliar comic. But that improved speedily, as men and women ended up pressured to continue to be dwelling, and inevitably devote […]
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Marketing is now a ‘meritocracy’ in the wake of social media, Resy co-founder Gary Vaynerchuk suggests
Gary Vaynerchuk speaks onstage all through Tribeca X on June 14, 2023 in New York Town. Dave Kotinsky | Getty Photos Entertainment | Getty Photos Social media algorithms have led to a far more meritocratic advertising and marketing landscape that the market has been sluggish to capture up with, according to VaynerMedia CEO Gary Vaynerchuk. […]
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Why the Trump campaign never fundraised off the Hunter Biden trial
Republican presidential candidate and previous U.S. President Donald Trump reacts throughout a campaign function, in Las Vegas, Nevada, U.S. June 9, 2024. Brendan McDermid | Reuters Previous President Donald Trump has put in many years attacking Hunter Biden, President Joe Biden’s only surviving son, and elevating campaign income on his unfounded claims that the Biden […]
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