Advertising
Comcast to launch Universal Ads in bid to win smaller advertisers over from tech
Jaque Silva | Nurphoto | Getty Images Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and digital outlets and over to traditional TV’s streaming businesses. On Monday, Comcast announced the […]
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Ad revenue should stabilize for media companies in 2025 — if they have sports
The New York Liberty celebrate after wining the 2024 WNBA Championship against the Minnesota Lynx during Game 5 of the 2024 WNBA Finals on October 20, 2024 at Barclays Center in Brooklyn, New York. David Sherman | National Basketball Association | Getty Images The advertising market has positive momentum going into 2025 — especially for […]
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College Football Playoff expansion boosts advertising, viewership at Disney
Donovan Edwards #7 of the Michigan Wolverines hurdles a tackle attempt by Michael Taaffe #16 of the Texas Longhorns during the first half of a college football game at Michigan Stadium on September 07, 2024 in Ann Arbor, Michigan. Aaron J. Thornton | Getty Images Sport | Getty Images The expanded College Football Playoff format […]
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Netflix ad-supported tier has 70 million monthly users two years after launch
People wait in a line to enter “The Lab,” a “Stranger Things” Netflix series experience in Madrid on June 2, 2022. Beata Zawrzel/ | Nurphoto | Getty Images Netflix’s cheaper, ad-supported tier has reached 70 million global monthly active users two years after it was launched. The company said Tuesday more than 50% of its […]
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Amazon’s advertising business grew 19% in the third quarter
Dominika Zarzycka | Nurphoto | Getty Images Amazon’s online advertising business brought in $14.3 billion in the third quarter, up 19% year over year, in line with analysts’ estimates of $14.3 billion. The Seattle tech giant revealed the financial results of its growing advertising unit as part of its latest earnings report Thursday. Amazon’s overall […]
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Meta’s Threads micro-blogging app now has 275 million monthly users, Zuckerberg says
Meta CEO Mark Zuckerberg holds a smartphone, as he makes a keynote speech at the Meta Connect annual event, at the company’s headquarters in Menlo Park, California, U.S. September 25, 2024. Manuel Orbegozo | Reuters Threads, Meta‘s rival to Elon Musk’s X app, now has nearly 275 million monthly users, CEO Mark Zuckerberg said Wednesday. […]
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Meet the Singapore-based telco disruptor with the knack for a viral campaign
Circles is a tech start-up with an ambition to shake up the telecommunications industry – and an unconventional marketing strategy to match. Circles is a tech start-up with an ambition to shake up the telecommunications industry – and an unconventional marketing strategy to match. “For the longest time, the telco industry has been talking about the […]
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Automakers are getting back into advertising’s biggest arena: NFL
Toyota’s “We Roll Deep Anthem” spot includes fans and NFL stars “setting off on an adrenaline-packed NFL adventure.” Screenshot Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years. Toyota Motor Corporation, Hyundai Motor Company and the Detroit automakers are among those expected to capitalize on the […]
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British competition regulator objects to Google’s ad tech practices
The entrance to Google’s U.K. offices in London. Olly Curtis | Future Publishing | via Getty Images LONDON — Britain’s competition watchdog on Friday issued a statement of objections over Google’s ad tech practices, which the regulator provisionally found are impacting competition in the U.K. In a statement, the Competition and Markets Authority alleged that […]
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Google searches are becoming a bigger target of cybercriminals with the rise of ‘malvertising’
Hackers are increasingly using online ads for malicious purposes. Often, it’s happening through routine Google searches. These schemes are dubbed malvertising, and cyber criminals are striking more often and with increased sophistication. In fall 2023, cybersecurity software firm Malwarebytes tracked a 42% increase month-over-month in malvertising incidents in the U.S. All types of brands are […]
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