Advertising
AppLovin skyrockets 33% after earnings beat, strong guidance as analysts raise price target
Piotr Swat | Lightrocket | Getty Images Shares of Applovin ripped more than 30% higher Thursday after the company reported a fourth-quarter earnings beat, causing many analysts to lift their price targets. The ad tech company said on its earnings call it was divesting its apps business, as the company aims to move into other […]
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Super Bowl 59 attracts record 127.7 million viewers
Philadelphia Eagles head coach Nick Sirianni and Jalen Hurts celebrate with the Vince Lombardi Trophy after winning Super Bowl LIX Mike Segar | Reuters The Philadelphia Eagles weren’t the only ones who scored big at the Super Bowl. The NFL’s championship game attracted a record 127.7 million viewers on Sunday, according to Nielsen Media Research. […]
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Super Bowl 59 live updates: Chiefs, Eagles, Kendrick and star-studded commercials
Kendrick Lamar headlines halftime show Kendrick Lamar accepts the Song of the Year award for “Not Like Us” onstage during the 67th Annual Grammy Awards at Crypto.com Arena on Feb. 02, 2025 in Los Angeles, California. Kevin Mazur | Getty Images Entertainment | Getty Images Rapper Kendrick Lamar is headlining this year’s halftime show fresh […]
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Even at $8 million per Super Bowl commercial, ad executives say it’s still bang for your buck
NEW ORLEANS, LOUISIANA – FEBRUARY 03: A detailed view of drink koozies seen during an event ahead of Super Bowl LIX at Caesars Superdome on February 03, 2025 in New Orleans, Louisiana. (Photo by Jonathan Bachman/Getty Images) Jonathan Bachman | Getty Images Sport | Getty Images Advertisers shelled out up to $8 million for a […]
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Spotify shares pop 10% after company reports first profitable year
Spotify’s Co-founder and CEO Daniel Ek attends a live recording panel at Acquired, a technology podcast, at the Chase Center in San Francisco, California, U.S., Sept. 10, 2024. Laure Andrillon | Reuters Spotify shares climbed 10% Tuesday after the music streaming company recorded its first full year of profitability, closing the fiscal year with 1.14 […]
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The Super Bowl will stream for free on Tubi, a big move for Fox’s streaming strategy
The last time Fox Corp. aired the Super Bowl, it featured buzzy commercials about its streaming service, Tubi. This year, the broadcaster is taking a bigger leap with the free, ad-supported streamer. It’s offering football’s biggest game on the service, too. “This time it’s less about shocking viewers and more about being in our credibility […]
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Super Bowl ads beckon up to $8 million apiece for Fox
Fox Corp. is scoring big this Super Bowl. The broadcaster has sold out of ad spots for Super Bowl 59 on Feb. 9, and more than 10 of those commercials sold for $8 million apiece, according to a person familiar with the matter. Fox reported during its November earnings call with investors that it sold […]
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Netflix to hike prices on standard and ad-supported streaming plans
The word “Netflix” shines brightly at the presentation of the new season (3) of the Netflix series “Bridgerton” in the Flora. Rolf Vennenbernd | Picture Alliance | Getty Images Netflix is hiking the price of most of its U.S. plans. The streaming giant announced on Tuesday that its standard plan without commercials will increase from […]
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Amazon aims to expand advertising business by letting retailers use its ad tools on their stores
BARCELONA, SPAIN – MARCH 2: The Amazon ads logo, the advertising solutions service formerly known as AMD or Amazon Marketing Services, during the Mobile World Congress 2023 on March 2, 2023, in Barcelona, Spain. (Photo by Joan Cros/NurPhoto via Getty Images) Nurphoto | Nurphoto | Getty Images Amazon has turned into an online ad juggernaut […]
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Disney says about 157 million global users are streaming content with ads
The atmosphere at the Disney Bundle Celebrating National Streaming Day at The Row in Los Angeles on May 19, 2022. Presley Ann | Getty Images Entertainment | Getty Images Disney said Wednesday it has an estimated 157 million global monthly active users watching ad-supported content across its streaming platforms — Disney+, Hulu and ESPN+. That […]
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