Advertising
Why Amazon’s digital ad business grew faster than all its rivals in the second quarter
The Amazon logo displayed on a smartphone and a PC screen. Pavlo Gonchar | LightRocket via Getty Images Social media giants Meta and Snap are telling investors that the online advertising market is experiencing some turbulence due to the economic slowdown. Amazon is sending a very different message. While the bulk of its business comes […]
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Google CEO tells employees productivity and focus must improve, launches ‘Simplicity Sprint’ to gather employee feedback on efficiency
Google CEO Sundar Pichai speaks on stage during the annual Google I/O developers conference in Mountain View, California, May 8, 2018. Stephen Lam | Reuters Google is launching a new effort called “Simplicity Sprint” in an effort to improve efficiency and improve employee focus during an uncertain economic environment. The Alphabet company had its regular […]
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Google delays cookie-cutting to 2024
LOS ANGELES, CALIFORNIA – JUNE 09: Google CEO Sundar Pichai speaks at a panel at the CEO Summit of the Americas hosted by the U.S. Chamber of Commerce on June 09, 2022 in Los Angeles, California. The CEO Summit entered its second day of events with a formal signing for the “International Coalition to Connect […]
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Social media and online ad stocks drop in wake of alarming Snap earnings report
Snap Inc. signage is displayed on screens outside of the Morgan Stanley building in New York. Michael Nagle | Bloomberg | Getty Images Social media and ad tech stocks fell in after-hours trading on Thursday after Snap reported disappointing second-quarter results and plans to slow hiring. Analysts were expecting sales growth of 18% for the […]
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Molson Coors to return to the Super Bowl for the first time in more than 30 years
Molson Golden and Coors Light beer bottles are pictured at the Asylum bar in New York. Andrew Harrer | Bloomberg | Getty Images Molson Coors Beverage will return to the Super Bowl next year, making its first appearance during the big game in more than 30 years. The move comes after archrival Anheuser-Busch InBev announced […]
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Gas at $5 tips some U.S. rideshare drivers to wrap cars in ads
A man applies an advertising wrap to a car in Sandy Springs, Ga. John Amis | AP When Duana Malcolm had her blue Hyundai Sonata sedan ‘wrapped’ as a mobile advertising board, the part-time delivery driver did not expect to make an extra $200 per month. Malcolm is one of the many rideshare drivers looking […]
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Netflix talks with Google about ads as Sarandos is set to address Cannes this week
LOS ANGELES, CALIFORNIA – JUNE 12: CEO of Netflix Ted Sarandos attends Netflix’s FYSEE event for “Squid Game” at Raleigh Studios Hollywood on June 12, 2022 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Netflix) Charley Gallay | Getty Images Entertainment | Getty Images CANNES, France – As the world’s biggest advertising conference […]
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Fed up with endless cookie consent boxes? The UK plans to kill them off
The government says the move will result in far fewer of the “frustrating” boxes appearing online. Andia | Universal Images Group | Getty Images Britain wants an end to the barrage of cookie consent pop-ups. The government says new data reforms will heavily reduce the number of banners that appear on websites asking people to […]
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Former advisor to Vice President Kamala Harris joins Heather Podesta’s lobbying and PR firm
Shari Yost Gold, Senior advisor at Invariant Source: Shari Yost Gold Shari Yost Gold, a former advisor to Vice President Kamala Harris, is joining the lobbying and communications firm led by veteran lobbyist Heather Podesta. Yost Gold will be working as a senior advisor in communications and public affairs at Podesta’s firm Invariant, the two […]
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Google offers to let ad rivals place YouTube ads in EU antitrust probe
A woman passes the logo from the web search engine provider Google during the digital society festival ‘re:publica’, at the Arena Berlin in Berlin, Germany June 9, 2022. Annegret Hilse | Reuters Google parent Alphabet has offered to let rival ad intermediaries place ads on YouTube to address a crucial part of an EU antitrust investigation […]
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