Advertising
Warner Bros. Discovery signs audience measurement deal with startup Nielsen rival VideoAmp
Warner Bros. Discovery has signed a deal with VideoAmp to measure its audience as an alternative means of data for advertisers, the companies announced Tuesday. The contract is a significant moment for VideoAmp, a startup advertising measurement platform that has recently been growing its list of clients ahead of this year’s upfronts in spring, when […]
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Advertisers will return to Twitter if a handful of main circumstances are met, ad expert claims
The Twitter logo is witnessed on an Iphone mobile machine in this illustration picture on 12 October, 2022. STR | Nurphoto | Getty Visuals Advertisement expert Maurice Levy explained Friday that the majority of advertisers are probable to return to Elon Musk’s overhauled Twitter — on the proviso that a handful of basic situations are […]
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Elon Musk says he can quit baby exploitation on Twitter. So significantly, he’s axed positions and pushed out watchdogs
A lot less than a month soon after getting manage of Twitter, Elon Musk claimed addressing little one sexual exploitation articles on the social media system was “Priority #1.” But there is minimal proof that the business is having extra aggressive motion below his management or placing extra assets toward the platform’s long-functioning issue with […]
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Meta’s Oversight Board criticizes Facebook’s unique application for VIP customers
Facebook dad or mum firm Meta’s unique-keep track of material assessment system for VIP men and women and corporations potentially triggers hurt to the community and seems to exist to fulfill Meta organization problems, somewhat than defending risk-free and reasonable speech, an Oversight Board report found. The board recommendations appear at a time when rival […]
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Paramount shares fall as CEO lowers fourth-quarter ad revenue forecast
In this photo illustration, the Paramount Global logo is displayed on a smartphone screen. Rafael Henrique | SOPA Images | Lightrocket | Getty Images Shares of Paramount Global fell Tuesday after CEO Robert Bakish warned that fourth-quarter advertising revenue would be lower than the company’s sluggish third-quarter figures. “The current market is challenging and we’re […]
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Drew Brees fakes lightning strike in promotional stunt for online sportsbook
Drew Brees #9 of the New Orleans Saints Gregory Shamus | Getty Images Sport | Getty Images Legendary New Orleans Saints quarterback Drew Brees faked being struck by lightning as part of a promotional stunt for betting company PointsBet. A video clip posted to Twitter on Friday showed Brees filming a commercial for PointsBet in […]
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Netflix CEO says he was slow to allow advertising because he was focused on Google and Facebook
Reed Hastings, co-founder, chairman, and co-chief executive officer of Netflix, arrives for the annual Allen and Co. Sun Valley media conference in Sun Valley, Idaho, U.S. July 6, 2021. Brian Losness | Reuters Netflix founder and co-CEO Reed Hastings said Wednesday he was slow to come around to advertising on the streaming platform because he […]
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SpaceX just acquired a significant advertisement campaign on Twitter for Starlink
SpaceX founder Elon Musk for the duration of a T-Cellular and SpaceX joint event on August 25, 2022 in Boca Chica Seashore, Texas. Michael Gonzalez | Getty Photos Elon Musk’s aerospace small business SpaceX has purchased a single of the bigger promotion deals readily available from Twitter, the social media business enterprise he just acquired […]
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Shonda Rhimes is among the creators unhappy with Netflix’s mid-video ads, sources say
Shonda Rhimes attends 2018 Vanity Fair Oscar Party on March 4, 2018 in Beverly Hills, CA. Presley Ann | Patrick McMullan | Getty Images Shonda Rhimes, the high-powered producer behind “Bridgerton” and “Inventing Anna,” is among a number of showrunners, creators and writers who have expressed displeasure with Netflix‘s decision to include mid-video ads in […]
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Meta programs to eliminate even much more funds building the metaverse while its ads company shrinks
Mark Zuckerberg, chief govt officer of Meta Platforms Inc., demonstrates the Meta Quest Pro all through the digital Meta Link party in New York, US, on Tuesday, Oct. 11, 2022. Michael Nagle | Bloomberg | Getty Photographs Meta CEO Mark Zuckerberg reiterated his dedication to paying billions of dollars developing the metaverse amid trader worry […]
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