Advertising
AI is disrupting the advertising business in a big way — industry leaders explain how
An AI assistant on display at Mobile World Congress 2024 in Barcelona. Angel Garcia | Bloomberg | Getty Images Artificial intelligence is shaking up the advertising business and “unnerving” investors, one industry leader told CNBC. “I think this AI disruption … unnerving investors in every industry, and it’s totally disrupting our business,” Mark Read, the […]
Read More
Video podcasts are having a moment at media upfronts
Jason and Travis Kelce with Dunkin Donuts on the New Heights podcast. Courtesy: Wondery Amazon’s second-ever Upfronts pitch to advertisers this week featured an appearance by NFL champion brothers Jason and Travis Kelce. They weren’t there to hype live football rights. While Amazon’s Prime owns the media rights to the NFL’s Thursday Night Football games […]
Read More
Trump’s trade war is giving renewed importance to advertising Upfronts
Michelle Monaghan, Leslie Bibb, and Carrie Coon in ‘The White Lotus’ on HBO. Courtesy: Fabio Lovino | HBO Media companies are staring down widespread economic uncertainty as their annual pitch to advertisers and marketers kicks off. This week legacy entertainment giants including Comcast’s NBCUniversal, Fox Corp. and Warner Bros. Discovery will stage presentations to ad buyers […]
Read More
Asian Americans take bigger share of sports viewership, Nielsen says
Los Angeles, CA, Wednesday, April 2, 2025 – Los Angeles Dodgers designated hitter Shohei Ohtani (17) celebrates as he approaches home plate after hitting a game-winning, walk off homer to beat the Atlanta Braves 6-5 at Dodger Stadium,. Robert Gauthier | Los Angeles Times | Getty Images Asian Americans are making up a bigger share […]
Read More
Advertisers look for flexibility as uncertainty around tariffs swirls
Brands and advertisers are seeking flexible terms as they face uncertainty about how impending U.S. tariffs will affect their businesses. The push for more lenient agreements, in which companies could pivot budgets quickly or shift their focus to different types of marketing depending on how the tariffs shake out, has been the focus of conversations […]
Read More
Advertisers look for flexibility as uncertainty around tariffs swirls
Brands and advertisers are seeking flexible terms as they face uncertainty about how impending U.S. tariffs will affect their businesses. The push for more lenient agreements, in which companies could pivot budgets quickly or shift their focus to different types of marketing depending on how the tariffs shake out, has been the focus of conversations […]
Read More
QVC is betting on TikTok to help revive its live shopping business
FILE PHOTO: Signage is displayed at the entrance to the QVC Studio Park in West Chester, Pennsylvania, U.S., June 4, 2018. Brendan McDermid | Reuters QVC Group is launching the first-ever nonstop live shopping streams on TikTok in the U.S. in a bid to revive its business and broaden its audience. Beginning Wednesday, hosts from […]
Read More
AppLovin shares plunge 20% after third short-selling firm slams company’s ad technology
Jaque Silva | Nurphoto | Getty Images Shares of AppLovin sank 20% on Thursday, their steepest drop on record, as another short-selling firm raised concerns about the company’s digital ad technology and claimed that it’s violating app store rules. AppLovin tumbled $65.92 to close at $261.70. The stock soared more than 700% last year, the […]
Read More
Ad spending on women’s sports more than doubled last year
The New York Liberty celebrate after winning the 2024 WNBA Finals at Barclays Center. Wendell Cruz | Usa Today Sports Via Reuters Con Women’s sports enjoyed a marquee year across the board in 2024, but especially in television advertising, according to TV marketing firm EDO. In a report released Tuesday, EDO found that TV advertisers […]
Read More
AppLovin short-seller urges exclusion of the stock from S&P 500 index
The short-seller assault on AppLovin is getting ratcheted up a notch. A week after Fuzzy Panda Research put out a report alleging that AppLovin’s ad-tech software is the “nexus of a house of cards,” and accusing the company of violating Google and Apple’s app store policies, the short-seller firm is urging the S&P Index Committee […]
Read More