Swatch sales fall 14.3% in first half of 2024

Swatch sales fall 14.3% in first half of 2024


Nick Hayek, CEO of Swatch Group, at the Swatch ETA factory in Grenchen, Switzerland, in 2023.

Bloomberg | Bloomberg | Getty Images

Swatch Group reported a 14.3% decrease in net sales at current exchange rates during the first half of 2024, the company said on Monday.

The maker of Tissot, Longines and Omega watches, as well as the eponymous plastic Swatch watches, said sales dropped to 3.445 billion Swiss francs ($3.85 billion) in the six months to the end of June.



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