Skims valued at $5 billion after new funding round as it accelerates store expansion

Skims valued at  billion after new funding round as it accelerates store expansion


Skims underwear is displayed on a shelf at a Nordstrom store on March 25, 2025 in Corte Madera, California. 

Justin Sullivan | Getty Images

Kim Kardashian’s Skims brand has raised $225 million in new funding led by Goldman Sachs Alternatives, valuing the shapewear and apparel company at $5 billion — up from roughly $4 billion after its 2023 round.

The deal comes as Skims nears $1 billion in annual net sales, six years after its 2019 launch, and marks one of the largest private raises for a U.S. consumer brand this year. BDT & MSD Partners’ affiliated funds also joined the round, Skims said Wednesday.

Skims plans to use the new capital to accelerate brick-and-mortar and international expansion, as well as product innovation and category diversification. The company has 18 stores across the U.S. in cities including New York, Los Angeles, Austin and Atlanta and one in Mexico, with plans to open additional stores overseas in 2026.

Skims said it’s laying the groundwork to become a “predominantly physical business” in the coming years, a pivot for a company that built its reputation as a digital-first direct-to-consumer brand.

“This milestone reflects continued confidence in our long-term vision and coupled with disciplined execution, positions Skims to unlock its next phase of growth,” CEO and co-founder Jens Grede said in a statement.

The new funding follows the debut of NikeSkims, a partnership with Nike that launched earlier this year and sold out within hours. The collaboration signals Skims’ ambitions to scale beyond its core shapewear products and into activewear, apparel and performance categories, pushing the brand further into the mainstream athleticwear market dominated by Lululemon, a handful of upstarts and Nike itself.

The new capital infusion could further delay an IPO from Skims. The company has been eyeing a public debut since at least 2024, based on statements by Grede.

The consumer IPO market has been largely stagnant in 2024 and 2025, with few fashion or beauty brands debuting as investors turn cautious on discretionary retail. By raising new private funding, Skims can continue to scale without immediate pressure to list.

“Skims stands as a solutions-driven apparel innovator, pioneering new categories and redefining everyday wear,” said Beat Cabiallavetta, global head of hybrid capital at Goldman Sachs Alternatives. “We look forward to partnering with management to pursue significant opportunities and deliver disruptive, sustained growth.”

Since its launch, Skims has built a cult following with its inclusive sizing, minimalist aesthetic and high-profile campaigns featuring global athletes and celebrities. Kardashian, who serves as chief creative officer, said the new funding marks “an exciting new chapter” for the company.

“We can’t wait to take Skims to the next level as we continue to innovate and set the standard for our industry,” Kardashian said.



Source

Free streaming service Tubi is rivaling major players for viewership. Here’s how it’s winning
Business

Free streaming service Tubi is rivaling major players for viewership. Here’s how it’s winning

Pavlo Gonchar | Lightrocket | Getty Images Tubi hit profitability this year doing what other streaming services are trying to: attract younger audiences who are willing to sit through ads. The Fox Corp.-owned free streaming platform has long been among a sort of second tier of streaming services alongside lower-budget and less popular offerings like […]

Read More
Tanger CEO says retailers are ‘discounting to meet the consumer’ this holiday season
Business

Tanger CEO says retailers are ‘discounting to meet the consumer’ this holiday season

U.S. shoppers are willing to spend this holiday season — despite falling consumer confidence and anxiety over prices — but only if the deals are there, Tanger CEO Stephen Yalof told CNBC on Tuesday. “Retailers are discounting to meet the consumer, and the consumer is responding by shopping,” Yalof said on CNBC’s “Money Movers.” Yalof said […]

Read More
Southwest’s profits are down 42% this year but it’s the top U.S. airline stock
Business

Southwest’s profits are down 42% this year but it’s the top U.S. airline stock

A Southwest Airlines Boeing 737 airplane arrives at Los Angeles International Airport from San Francisco on March 28, 2025 in Los Angeles, California. Kevin Carter | Getty Images News | Getty Images Southwest Airlines‘ profits fell 42% in the first nine months of the year compared with the same period in 2024. But its stock […]

Read More