Major Tech names like Nvidia have been on fireplace, many thanks to the synthetic intelligence growth — and other chipmakers are sharing the limelight. The source chain for AI is intensive. It incorporates organizations in Asia-Pacific and ranges from producers of AI graphics processing units to printed circuit boards. Memory chips in unique have been in the highlight as AI ramps up. For case in point, memory with high efficiency and bandwidth is utilized in Nvidia’s H100 graphics processing models. GPUs underpin most generative AI resources, and Nvidia’s GPUs dominate the industry. Two stocks have dominated the memory chip market: Samsung and SK Hynix . Samsung is the world’s most significant company of dynamic random-accessibility memory chips. DRAM is a style of semiconductor memory necessary for facts processing. But SK Hynix is a strong contender in the house: It reported on March 19 that it became the initial in the business to mass make HBM3E (substantial bandwidth memory 3E), the upcoming era of significant-bandwidth memory chips utilised in AI chipsets. SK Hynix is presently the primary supplier of HBM3 chips to Nvidia’s AI chipsets. Both equally South Korean corporations noted earnings in late April. Samsung beat anticipations , with working gain for the initial quarter soaring a lot more than 900%. SK Hynix broke its run of web losses for 5 consecutive quarters , logging a net revenue of 1.92 trillion South Korean gained ($1.39 billion) in the initial quarter. Which is the greater play on the AI increase? CNBC Pro spoke to the professionals to discover out. SK Hynix Trent Masters, worldwide portfolio manager at Alphinity Investment decision Administration, states he prefers SK Hynix. “Initial I feel their early leadership in HBM3 stands them in superior stead with customers as HBM need carries on to improve materially,” he explained. He included, “Even though Samsung and Micron are starting up to shut the engineering hole, the trust and dependability of SK Hynix throughout the first HBM ramp will be certain that they will retain a solid existence with these clients into the upcoming.” SK Hynix’s recent partnership with TSMC to create HBM4 will also position it as a leader once again as this know-how goes by way of its iterations, claimed Masters. Mass output of the HBM4 chips is expected to begin in 2026. “Also, I desire SK Hynix around Samsung as it is the pure memory participate in,” Masters explained, incorporating that Samsung is a “much a lot more sprawling” conglomerate spanning smartphones, TVs and other solutions. “A look at of memory sector energy (HBM desire and tight legacy DRAM marketplaces primary to pricing energy) is finest reflected by way of possession of SK Hynix,” he explained. Nam Hyung Kim, companion at Arete Exploration, also prefers SK Hynix, providing it a purchase score and Samsung a neutral rating. “SK Hynix stands out as a pure-enjoy memory stock with management in AI technology, dominating the High Bandwidth Memory (HBM) sector, which is critical for AI servers,” he reported. “Samsung, in contrast, is attempting to catch up.” Nam also pointed out that SK Hynix has larger gain margins in the sector than Samsung. He observed that Samsung’s portfolio includes more than memory, with over half of its profits derived from very low-worth buyer appliances, TVs and smartphones. In addition, he stated that Samsung’s foundry small business is facing “ongoing worries.” “Consequently, we advise buyers keep on being careful with Samsung and consider pure-perform memory companies like SK Hynix until finally Samsung can showcase renewed technological management in memory,” Nam stated. In excess of the past 12 months and 12 months-to-day, SK Hynix has “considerably outperformed” Samsung in terms of stock price, he pointed out. “We foresee this development will proceed through the impending memory up-cycle.” Samsung But the shopping for prospect for each and every inventory also relies upon on timing, according to a single analyst. Sung Kyu Kim, analyst at Daiwa Capital Markets, reported he has obtain scores for both Samsung and SK Hynix on the “robust” memory upturn cycle. Although SK Hynix taken care of its HBM3 leadership very last calendar year, he sees “intensifying level of competition” in HBM3E in the next fifty percent of this calendar year and 2025. In summary, he prefers Samsung, predicting it will catch up in the close to phrase and will have a lot more upside to its inventory selling price. “[But I] also anticipate a shopping for prospect on SK Hynix after it is altered thanks to intensifying level of competition in HBM3E,” stated Kim. — CNBC’s Sheila Chiang contributed to this report.