Rivian to lay off 6% of its workforce as EV price war concerns grow

Rivian to lay off 6% of its workforce as EV price war concerns grow


Workers inspect a Rivian R1T electric vehicle (EV) pickup truck on the assembly line at the company’s manufacturing facility in Normal, Illinois, US., on Monday, April 11, 2022.

Jamie Kelter Davis | Bloomberg | Getty Images

Electric truck maker Rivian Automotive said it is laying off 6% of its workforce in a bid to conserve cash as it braces for a possible industry-wide price war.

In an email to employees that was seen by CNBC, CEO RJ Scaringe said improving the company’s operating efficiency must be a “core objective.” The company is focusing on ramping up production of its R1 trucks and the EDV delivery vans it builds for Amazon, as well as on development of its upcoming smaller R2 vehicle platform.

Scaringe said that the cuts would not affect manufacturing jobs at Rivian’s factory in Illinois.

Rivian went public via a successful initial offering in late 2021, raising nearly $12 billion. But the California-based automaker’s shares have lost nearly 90% of their value since, leading the company to rethink its expansion plans as it works toward profitability. Recent price cuts by Tesla and Ford Motor have led to concerns that other automakers may be forced to reduce prices on EVs amid growing competition in the space.

Rivian had about $13.8 billion in cash remaining as of the end of September, after posting losses of $5 billion through the first three quarters of 2022. The company said last month that it fell slightly short of its goal of producing 25,000 vehicles in 2022.

Rivian will report its fourth-quarter and full-year results after the U.S. markets close Feb. 28.

Details of Scaringe’s email were first reported by Reuters. The company has about 14,000 employees.



Source

Trump’s trade war is giving renewed importance to advertising Upfronts
Business

Trump’s trade war is giving renewed importance to advertising Upfronts

Michelle Monaghan, Leslie Bibb, and Carrie Coon in ‘The White Lotus’ on HBO.  Courtesy: Fabio Lovino | HBO Media companies are staring down widespread economic uncertainty as their annual pitch to advertisers and marketers kicks off. This week legacy entertainment giants including Comcast’s NBCUniversal, Fox Corp. and Warner Bros. Discovery will stage presentations to ad buyers […]

Read More
A rare platinum Rolex is heading to auction and could fetch .7 million
Business

A rare platinum Rolex is heading to auction and could fetch $1.7 million

A rare 1999 platinum Rolex Daytona featuring a mother-of-pearl dial with diamond hour markers — one of only four known to exist. Courtesy of Sotheby’s A legendary timepiece is about to step into the spotlight. A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby’s Geneva, and could sell for up to […]

Read More
Newark air traffic controllers lost contact with planes again in overnight outage
Business

Newark air traffic controllers lost contact with planes again in overnight outage

A man stands outside Terminal C with the airport control tower in the background at Newark Liberty International Airport, on May 6, 2025 in Newark, New Jersey. Andres Kudacki | Getty Images Air traffic controllers who guide planes in and out of Newark Liberty International Airport lost radar and communication with aircraft before dawn on […]

Read More