Rivian to lay off 6% of its workforce as EV price war concerns grow

Rivian to lay off 6% of its workforce as EV price war concerns grow


Workers inspect a Rivian R1T electric vehicle (EV) pickup truck on the assembly line at the company’s manufacturing facility in Normal, Illinois, US., on Monday, April 11, 2022.

Jamie Kelter Davis | Bloomberg | Getty Images

Electric truck maker Rivian Automotive said it is laying off 6% of its workforce in a bid to conserve cash as it braces for a possible industry-wide price war.

In an email to employees that was seen by CNBC, CEO RJ Scaringe said improving the company’s operating efficiency must be a “core objective.” The company is focusing on ramping up production of its R1 trucks and the EDV delivery vans it builds for Amazon, as well as on development of its upcoming smaller R2 vehicle platform.

Scaringe said that the cuts would not affect manufacturing jobs at Rivian’s factory in Illinois.

Rivian went public via a successful initial offering in late 2021, raising nearly $12 billion. But the California-based automaker’s shares have lost nearly 90% of their value since, leading the company to rethink its expansion plans as it works toward profitability. Recent price cuts by Tesla and Ford Motor have led to concerns that other automakers may be forced to reduce prices on EVs amid growing competition in the space.

Rivian had about $13.8 billion in cash remaining as of the end of September, after posting losses of $5 billion through the first three quarters of 2022. The company said last month that it fell slightly short of its goal of producing 25,000 vehicles in 2022.

Rivian will report its fourth-quarter and full-year results after the U.S. markets close Feb. 28.

Details of Scaringe’s email were first reported by Reuters. The company has about 14,000 employees.



Source

American Airlines keeps frequent flyer status requirements the same, following rivals
Business

American Airlines keeps frequent flyer status requirements the same, following rivals

Joe Raedle | Getty Images News | Getty Images American Airlines said Wednesday that it will keep the spending requirements to earn elite frequent flyer status in 2027 steady for a third consecutive year as the carrier courts higher-spending travelers and tries to catch up to industry profit leaders Delta Air Lines and United Airlines. […]

Read More
Alaska Airlines buys more than 100 Boeing jets in carrier’s biggest order ever
Business

Alaska Airlines buys more than 100 Boeing jets in carrier’s biggest order ever

An Alaska Airlines Boeing 737 MAX 9 departs Los Angeles International Airport en route to Puerto Vallarta, Mexico, Sept. 19, 2024. Kevin Carter | Getty Images Alaska Airlines is buying more than 100 Boeing jets, a purchase that the carrier’s fleet chief said will ensure it has locked in sought-after order slots through the middle […]

Read More
Americans are changing where they’re moving. Here’s how that could affect commercial real estate
Business

Americans are changing where they’re moving. Here’s how that could affect commercial real estate

An aerial view of downtown Raleigh from the warehouse district. Kenny Mccartney | Moment | Getty Images A version of this article first appeared in the CNBC Property Play newsletter with Diana Olick. Property Play covers new and evolving opportunities for the real estate investor, from individuals to venture capitalists, private equity funds, family offices, […]

Read More