Peloton shares soar on digital content partnership with Lululemon

Peloton shares soar on digital content partnership with Lululemon


Jen Van Santvoord rides her Peloton exercise bike at her home in San Anselmo, California.

Ezra Shaw | Getty Images

Peloton shares spiked Wednesday as the company announced a five-year partnership to develop digital fitness content for Lululemon.

The fitness company’s stock soared as much as 30% in extended trading.

Lululemon said it will stop selling the Studio Mirror device by the end of the year.

This is breaking news. Please check back for updates.



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