A Peloton Interactive Inc. logo on a stationary bike at the company’s showroom in Dedham, Massachusetts, U.S., on Wednesday, Feb. 3, 2021.
Adam Glanzman | Bloomberg | Getty Images
Peloton on Monday announced its Commercial Series, the company’s first Bike and Tread products built for high-traffic gym floors.
The move marks the company’s latest push beyond its core at-home business and deeper into the multibillion-dollar commercial fitness market.
“I’ve had the chance of speaking with the CEOs of a number of gyms, gym operators or big-box operators over the last year,” CEO Peter Stern told CNBC in an interview. “The one brand their members asked for, and therefore that they are asking for it, ‘Find a way to get me Peloton equipment.'”
The suite of products is a part of the company’s commercial unit, which it launched in 2025 in partnership with Precor, the fitness equipment maker it acquired in 2021. Peloton already has a presence in major businesses like hotel chains Hyatt and Hilton. The company did not say which gyms specifically would offer its new machines.
The expansion could broaden Peloton’s footprint in the fitness industry. Through its integration with Precor, Peloton now has access to a commercial distribution network spanning more than 60 countries, allowing the company to scale its equipment and digital platform internationally.
Stern did not disclose pricing for the new equipment, but said the products will be “priced competitively,” with more details expected closer to the planned launch in late 2026.
The machines combine Peloton’s digital workout platform and instructor-led classes with hardware engineered by Precor to withstand heavy daily use.
Pedaling uphill
Peloton’s push into gyms could face resistance. Some fitness chains have been reluctant to integrate Peloton equipment, preferring to promote their in-house classes, digital platforms and instructors.
“I need to leave how gyms react to that up to them,” said Stern. “But if you look at a typical gym floor, they’ve got Bikes, Treads and lots of other equipment that’s out there. We’re just now giving them a better experience for customers on those Bikes and on those Treads.”
Peloton has dipped its toes in commercial spaces for several years, including through the hotel partnerships, but has been held back because its hardware wasn’t designed to be used in high-traffic spaces. The company has been the subject of numerous product safety recalls.
Peloton machines have had a tendency to break, and fixing them can be challenging because its infrastructure is different from a traditional fitness manufacturer’s.
When Peloton launched its revamped product assortment last fall, the company also introduced a new line of equipment for its commercial business unit. The hardware is more durable than its consumer machines, but is still only designed for places with smaller gyms, like hotels and corporate wellness centers.
The development comes as Peloton struggles to convince consumers its new AI-driven product line, Peloton IQ, is worth the steep price tag.
When it reported fiscal 2026 second-quarter earnings last month, the company missed Wall Street’s expectations on the top and bottom lines and said it expected sluggish sales to continue in the current quarter.
The weak results, coupled with the soft guidance, were the first clue investors had that Peloton’s product overhaul wasn’t the sales driver the company had hoped it would be, putting more focus on its commercial business unit.
During Peloton’s last quarter, revenue in its commercial business unit rose 10%, even as companywide sales fell about 3%.
