Sam Altman, CEO of OpenAI, is pictured on Sept. 25, 2025, in Berlin.
Florian Gaertner | Photothek | Getty Images
OpenAI on Thursday announced a new enterprise platform called Frontier, its latest launch as part of its ongoing effort to win more business customers.
Frontier acts as an intelligence layer that stitches together disparate systems and data within an organization. OpenAI said the platform will make it easier for companies to manage, deploy and build artificial intelligence agents, which are tools that can independently complete tasks on behalf of a user.
“Frontier is really a recognition that we’re not going to build everything ourselves,” Fidji Simo, OpenAI’s CEO of Applications, told reporters during a briefing. “We are going to be working with the ecosystem to build alongside them, and we embrace the fact that enterprises are going to need a lot of different partners.”
OpenAI has been making an aggressive push into the enterprise in recent years, and announced in November that more than 1 million business customers around the world are using the company’s technology.
Last month, OpenAI CFO Sarah Friar told CNBC that enterprise customers account for roughly 40% of OpenAI’s business, though she expects that figure to reach closer to 50% by the end of the year.
OpenAI’s new Frontier platform is “complementary” to its existing business offerings, including ChatGPT Enterprise, the company said.
“What’s really missing still, for most companies, is just a simple way to unleash the power of agents as teammates that can operate inside the business without the need to rework everything underneath,” Denise Dresser, OpenAI’s chief revenue officer, said during the briefing. “That’s exactly why we’ve built Frontier.”
OpenAI declined to share the pricing details for the platform.
Frontier is compatible with agents that OpenAI has built, agents that enterprises build themselves, as well as agents from third parties like Google, Microsoft and Anthropic. Simo said it’s simply not possible for OpenAI to “build every single AI agent that companies need.”
The platform provides agents access to a “shared business context” within an organization by connecting siloed internal applications, ticketing tools and data warehouses, OpenAI said.
With this context, AI agents will be able to handle complex tasks and reason over data within an open agent execution environment, according to a blog post. This means employees at a company could have agents use tools on a computer, run code and work with files, for instance.
Frontier also includes built-in tools for evaluating and optimizing agents’ performance, which should help them improve over time, OpenAI said.
“What we’re fundamentally doing is basically transitioning agents into true AI coworkers,” Barret Zoph, OpenAI’s general manager of business-to-business, told reporters.
Zoph rejoined OpenAI in January after abruptly departing Thinking Machines Lab, an AI startup he co-founded alongside OpenAI’s former CTO Mira Murati.
OpenAI said Frontier is initially launching to a small set of customers. Initial users include organizations like Uber, State Farm, Intuit and Thermo Fisher. The company said broader availability is coming over the next several months.
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