Nvidia announces new AI chips months soon after most up-to-date launch as current market levels of competition heats up

Nvidia announces new AI chips months soon after most up-to-date launch as current market levels of competition heats up


Jensen Huang, co-founder and main executive officer of Nvidia Corp., during the Nvidia GPU Engineering Meeting (GTC) in San Jose, California, US, on Tuesday, March 19, 2024. 

David Paul Morris | Bloomberg | Getty Visuals

Nvidia on Sunday unveiled its future generation of synthetic intelligence chips to be successful the past product, which was announced just months previously in March.

Nvidia CEO Jensen Huang announced the new AI chip architecture, dubbed “Rubin,” in advance of the COMPUTEX tech meeting in Taipei.

Rubin will come months just after the March announcement of the upcoming “Blackwell” model, which is however in production and envisioned to ship to prospects afterwards in 2024.

Huang’s announcement of Rubin appears to quicken the firm’s currently-accelerated rate of AI chip development.

Nvidia has pledged to launch new AI chip products on a “one-12 months rhythm,” as Huang set it on Sunday. The company had previously been running on a slower two-year update timeline for chips.

The turnaround from Blackwell to Rubin was a subject of much less than 3 months, underscoring the aggressive frenzy in the AI chip market and Nvidia’s dash to protect its dominant spot.

AMD and Intel are two significant competitors functioning to catch up, although their gross margins trailed Nvidia’s in the most new fiscal quarter. Companies like Microsoft, Google and Amazon are also vying for Nvidia’s top rated location, even as they are at the same time some of Nvidia’s largest patrons. A flurry of startups are also doing work to enter the space.

“Currently, we’re at the cusp of a important change in computing,” Huang claimed Sunday. “With our innovations in AI and accelerated computing, we’re pushing the boundaries of what is attainable and driving the up coming wave of technological progression.”

The Rubin chip platform will have new GPUs, the crucial graphic processing technology that aids teach and launch AI methods. It will occur with other new characteristics like a central processor called “Vera,” while the Sunday announcement did not supply many aspects.

Shares of Nvidia have been fairly flat at Friday’s market place shut with shares investing at $1,096.



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