Nintendo hiking price of original Switch for U.S. customers

Nintendo hiking price of original Switch for U.S. customers


A child playing with a Nintendo Switch game console.

Julian Stratenschulte | picture alliance via Getty Images

Nintendo said Friday it plans to hike the price of its original Switch “family of systems and products” in the U.S.

The price increases, which take effect Aug. 3, are being made “based on market conditions,” the Japanese company said in a post on its website. It will affect the original Switch console, Switch Lite and OLED models, as well as some Switch accessories.

The price of the Switch 2 console, along with physical and digital Switch and Switch games, will remain the same for now, Nintendo said. “However, please note that price adjustments may be necessary in the future,” the company added.

Earlier on Friday, Nintendo reported fiscal first-quarter earnings that beat expectations.

It disclosed that sales of Switch 2 consoles hit 5.82 million since its June 5 release. The company also maintained its forecast of 15 million Switch 2 sales this fiscal year, though analysts suggested that may be conservative.

The Switch 2 launched in the middle of President Donald Trump’s trade war amid rapidly shifting tariff policies. The $450 console debuted as Trump paused tariff increases on Japan and Vietnam.

Tariffs have since shifted. On Friday, the Trump administration unveiled a new wave of “reciprocal” tariffs on several countries, with rates ranging between 10% and 41%.

Don’t miss these insights from CNBC PRO

Nintendo's big bet on the Switch 2



Source

Take-Two CEO says consoles aren’t going away, but gaming is moving toward PCs
Technology

Take-Two CEO says consoles aren’t going away, but gaming is moving toward PCs

Take-Two Interactive CEO Strauss Zelnick said on Monday that although gaming consoles are not going away, the industry is moving toward PCs in the next decade. “I think it’s moving towards PC and business is moving towards open rather than closed,” Zelnick told CNBC’s “Squawk Box.” “But if you define console as the property, not […]

Read More
Nvidia’s big week, Warren Buffett’s new stake, Jeep’s turnaround efforts and more in Morning Squawk
Technology

Nvidia’s big week, Warren Buffett’s new stake, Jeep’s turnaround efforts and more in Morning Squawk

Nvidia founder and CEO Jensen Huang reacts during a press conference at the Asia-Pacific Economic Cooperation (APEC) CEO Summit in Gyeongju on October 31, 2025. Jung Yeon-je | Afp | Getty Images This is CNBC’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox. Here are five key things investors need to know to […]

Read More
Nvidia CEO Jensen Huang surprised investors with a ‘half a trillion’ forecast. It’ll come up at earnings
Technology

Nvidia CEO Jensen Huang surprised investors with a ‘half a trillion’ forecast. It’ll come up at earnings

Jensen Huang attends a reception for the 2025 Queen Elizabeth Prize for Engineering, at St James’ Palace in London, Brirain, Nov. 5, 2025. Yui Mok | Via Reuters Nvidia CEO Jensen Huang revealed in October that his company has $500 billion in orders, in 2025 and 2026 combined, for its chips that are at the […]

Read More