More homebuilders lower prices as sentiment falls for ninth straight month

More homebuilders lower prices as sentiment falls for ninth straight month


A worker walks on the roof of a new home under construction in Carlsbad, California.

Mike Blake | Reuters

More builders are lowering prices for homes as their confidence in the market continues to tumble.

Homebuilder sentiment in September fell three points to 46 on the National Association of Home Builders/Wells Fargo Housing Market Index. Anything below 50 is considered negative.

That is the ninth straight month of declines and the lowest level since may of 2014, with the exception of a short-lived drop at the start of the coronavirus pandemic in 2020. Sentiment was at 83 in January of this year, when interest rates were about half of what they are now.

Indeed, builders blame rising rates for their falling sentiment. The average on the 30-year fixed started this year around 3% and then began rising steadily, crossing 6% for a few days in June, according to Mortgage News Daily. It then fell back a bit and almost hit 5% in August, before rising sharply again, back over 6% this month. That made an already pricey housing market even less affordable. The Federal Reserve, meanwhile, is expected to again raise its benchmark rate this week as inflation remains high.

“Buyer traffic is weak in many markets as more consumers remain on the sidelines due to high mortgage rates and home prices that are putting a new home purchase out of financial reach for many households,” said NAHB Chairman Jerry Konter, a home builder and developer from Savannah, Geogia.

Nearly a quarter of homebuilders also reported lowering home prices, up from 19% in August, Konter added.

Of the index’s three components, current sales conditions dropped three points to 54, sales expectations in the next six months fell one point to 46 and buyer traffic fell one point to 31.

Builders continue to report elevated construction costs, in addition to higher interest rates weighing on their market. Higher costs for land, labor and materials have made it harder for builders to lower prices, but they are now being forced to.

“In this soft market, more than half of the builders in our survey reported using incentives to bolster sales, including mortgage rate buydowns, free amenities and price reductions,” said Robert Dietz, NAHB’s chief economist.

On a three-month moving average, sentiment in the Northeast fell five points to 51 and also dropped five points to 44 in the Midwest. In the South, it fell seven points to 56, and in the West, where home prices are highest, sentiment declined 10 points to 41.



Source

Walmart will report earnings before the bell. Here’s what to expect
Business

Walmart will report earnings before the bell. Here’s what to expect

The logos of Walmart and Sam’s Club are pictured in Cuautitlan Izcalli, Mexico, January 30, 2025. Raquel Cunha | Reuters Walmart will report quarterly earnings on Thursday, as economists and investors try to gauge how U.S. consumers are responding to President Donald Trump’s decision to raise tariffs on dozens of countries across the globe. Here’s […]

Read More
As Target chases a comeback, its new CEO must take on skeptical investors and customers
Business

As Target chases a comeback, its new CEO must take on skeptical investors and customers

People walk by a Target store in midtown Manhattan in New York City, March 21, 2025. Kylie Cooper | Reuters When Target’s new CEO Michael Fiddelke steps into the role in early February, he will inherit a company facing slumping sales, faltering customer loyalty and skeptical investors. Its fiscal second-quarter results posted Wednesday illustrated the […]

Read More
How hurricane resilience for commercial real estate is leveraging drones and AI
Business

How hurricane resilience for commercial real estate is leveraging drones and AI

A screenshot of Site Technologies’ commercial real estate risk assessment tools. Courtesy of Site Technologies A version of this article first appeared in the CNBC Property Play newsletter with Diana Olick. Property Play covers new and evolving opportunities for the real estate investor, from individuals to venture capitalists, private equity funds, family offices, institutional investors […]

Read More