Mark Zuckerberg attends the UFC 320 event at T-Mobile Arena in Las Vegas, Oct. 4, 2025.
Chris Unger | Ufc | Getty Images
Meta on Wednesday launched a new program aimed at luring top creators from TikTok and YouTube to Facebook, offering guaranteed pay and boosted reach.
The Creator Fast Track program offers social media stars with established followings guaranteed monthly payments and increased reach on Facebook. It pays $1,000 a month to creators with at least 100,000 followers on Instagram, TikTok or YouTube, and $3,000 a month to those with over a million followers on any of those platforms.
“We have heard from established creators on other platforms … that it can be hard or intimidating to get started,” Yair Livne, vice president of product for Facebook Creators told CNBC. “So this program is really meant to address that need.”
The guaranteed payments will only last three months, but Livne said creators will get access to Facebook’s Content Monetization program and will continue receiving a reach boost “in perpetuity.”
The announcement comes as Meta steps up its broader push to win over this segment of users.
The company said it paid nearly $3 billion to creators in 2025, up 35% from the previous year. About 60% of that total went to Reels content, with the rest split across other formats.
Facebook, while boasting over 3 billion users, has long struggled to attract creators, who have gravitated toward TikTok and YouTube. The program is the next step in a process to attract those with established audiences to help boost original content on Facebook.
To be eligible, creators need to share at least 15 Reels on Facebook within a 30-day period, posted on at least 10 different days. The content does not need to be exclusive to Facebook, but must be original to the creator, including AI-generated content.
Creators can also earn on Facebook through subscriptions, tipping, brand deals and Facebook Content Monetization, a program that pays creators who meet certain requirements based on engagement across short and long videos, stories, photos and text posts.
Meta is also adding new metrics to Facebook Content Monetization to show creators which views qualify for payout, their approximate earnings rate and why certain views did not qualify.
“I just don’t think that a lot of creators today think about Facebook as the primary place they can go. But that itself actually creates this huge arbitrage opportunity,” Meta CEO Mark Zuckerberg said on “The Colin and Samir Show” last March.
Zuckerberg said at the time he wanted to revive what he called the original spirit of Facebook, or “OG Facebook.”
Since then, the company debuted a Friends tab for more personal content and overhauled the way it pays creators, shifting from a revenue share model to one based on engagement.
Meta is betting that a mix of up-front payments and expanded distribution can help jump-start activity on Facebook, particularly as creators increasingly complain about inconsistent earnings across platforms.
“We really want every creator to see Facebook as a home for them and a necessary platform to be on,” Livne said. “We believe monetization is a big part of that story.”
