Meta ratchets up Apple rivalry with advertisements focusing on iMessage

Meta ratchets up Apple rivalry with advertisements focusing on iMessage


How to unsend an iMessage in iOS 16

Todd Haselton | CNBC

Meta is targeting Apple‘s iMessage in a new advertisement that ratchets up the rivalry amongst the two firms.

On Monday, Meta CEO Mark Zuckerberg posted a photograph of an advert in New York’s Penn Station that implies Meta’s WhatsApp is more secure and non-public than Apple’s messaging procedure and regular text messages.

“WhatsApp is considerably extra personal and secure than iMessage, with close-to-close encryption that operates throughout equally iPhones and Android, like group chats,” Zuckerberg posted on Instagram.

Stop-to-conclusion encryption suggests that the messaging method is created in a way that the supplier of the provider are not able to see the content material of the texts and cannot offer them in response to a lawful request. The two WhatsApp and iMessage are encrypted. But, messages and gadget backups on either support may be stored in a way that the company can obtain them. SMS messages are saved by wireless mobile carriers.

WhatsApp launched encrypted backups previous year, Zuckerberg pointed out. He also highlighted a characteristic that allows WhatsApp people to established new messages to routinely delete.

“All of which iMessage nonetheless would not have,” Zuckerberg wrote in his article. He included that the enterprise is operating on conclude-to-close encryption for Instagram messages in a comment.

Meta has regarded Apple to be a competitor for several years, even right before the Fb mum or dad company started off relocating into computer system hardware like its VR headsets. “Our biggest competitor by considerably is iMessage,” Zuckerberg claimed in a 2018 earnings get in touch with.

The Meta adverts occur just after Google took intention at iMessage’s blue bubbles in a marketing campaign of its individual above the summer time. Google would like Apple to adopt RCS, a up coming-generation textual content messaging system that replaces SMS messages with new options and enhanced encryption.

Apple’s iMessage is obtainable for iPhones, Macs and iPads. End users who text on a regular basis with Android users say that “inexperienced bubbles,” as SMS messages surface on iPhones, is an inferior texting working experience.

Cook was questioned if Apple would consider adopting RCS at a conference in September. The questioner stated that he couldn’t ship movies to his mother simply because of the limits of SMS messaging.

Cook stated that Apple’s users hadn’t been asking for improvements and that the greatest matter to do to remedy the challenge is to acquire an Iphone.

“Buy your mother an Apple iphone,” Cook dinner reported.



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