Mattel CEO says ‘Barbie’ movie production wrapped Thursday, exactly a year before release date

Mattel CEO says ‘Barbie’ movie production wrapped Thursday, exactly a year before release date


Mattel CEO Ynon Kreiz told CNBC’s Jim Cramer that the company’s highly anticipated Barbie movie finished production on Thursday.

“What is special now is that today, we actually wrapped production, principal photography, for the Barbie movie, exactly one year before we release it theatrically worldwide with our partners, Warner Brothers. … Look out for that,” Kreiz said in an interview on “Mad Money.”

The chief executive has previously called the film, starring Margot Robbie and Ryan Gosling and directed by Greta Gerwig, a “cultural event.”

The film is part of Mattel’s broader shift in strategy to becoming an IP, or intellectual property, company that produces more than just toys.

“As we continue to grow the toy side of the business, we’re also putting together a strategy and continuing to see growth in our IP and capturing value in our incredible franchises outside of the toy aisle,” Kreiz said.

Mattel beat Wall Street estimates on earnings and revenue in its second quarter results after the close on Thursday. The toymaker reported earnings of 18 cents per share ex-items on revenue of $1.24 billion, compared with expectations of 6 cents per share on revenues of $1.10 billion. This is according to estimates from Refinitiv.

Kreiz noted in his “Mad Money” interview that the dolls segment grew by 5% in Mattel’s latest quarter, led by Barbie and Polly Pocket. Barbie grew by 7%, he added.

Sign up now for the CNBC Investing Club to follow Jim Cramer’s every move in the market.

Disclaimer

Questions for Cramer?
Call Cramer: 1-800-743-CNBC

Want to take a deep dive into Cramer’s world? Hit him up!
Mad Money TwitterJim Cramer Twitter – Facebook – Instagram

Questions, comments, suggestions for the “Mad Money” website? [email protected]





Source

Why it’s getting even harder to get into airport lounges now
Business

Why it’s getting even harder to get into airport lounges now

Bloomberg | Bloomberg | Getty Images Airplane tickets are getting cheaper, but it’s getting more expensive to bring your family to an airport lounge. Capital One is the latest company to limit access to booming airport lounges to combat overcrowding. Starting Feb. 1, Venture X and Venture X Business cardholders will no longer be able […]

Read More
Slate Auto: Inside the EV startup, stealth production facility backed by Jeff Bezos
Business

Slate Auto: Inside the EV startup, stealth production facility backed by Jeff Bezos

Slate Auto electric vehicles inside the startup’s beta production facility in Lake Orion Township, Michigan. Slate Auto LAKE ORION TOWNSHIP, Mich. — In a nondescript supplier park in suburban Detroit, an electric vehicle startup backed by Amazon founder Jeff Bezos is building what it hopes will be America’s newest automaker. The facility is filled with […]

Read More
Used vehicle prices ease from tariff fear-buying highs but remain elevated
Business

Used vehicle prices ease from tariff fear-buying highs but remain elevated

A Ford mustang is seen at a used car dealership in Montebello, California on May 5, 2025. Frederic J. Brown | AFP | Getty Images DETROIT — Used vehicle prices last month eased from their recent high in April as consumers who may have needed a vehicle but feared price hikes due to tariffs flocked […]

Read More