Mattel CEO says ‘Barbie’ movie production wrapped Thursday, exactly a year before release date

Mattel CEO says ‘Barbie’ movie production wrapped Thursday, exactly a year before release date


Mattel CEO Ynon Kreiz told CNBC’s Jim Cramer that the company’s highly anticipated Barbie movie finished production on Thursday.

“What is special now is that today, we actually wrapped production, principal photography, for the Barbie movie, exactly one year before we release it theatrically worldwide with our partners, Warner Brothers. … Look out for that,” Kreiz said in an interview on “Mad Money.”

The chief executive has previously called the film, starring Margot Robbie and Ryan Gosling and directed by Greta Gerwig, a “cultural event.”

The film is part of Mattel’s broader shift in strategy to becoming an IP, or intellectual property, company that produces more than just toys.

“As we continue to grow the toy side of the business, we’re also putting together a strategy and continuing to see growth in our IP and capturing value in our incredible franchises outside of the toy aisle,” Kreiz said.

Mattel beat Wall Street estimates on earnings and revenue in its second quarter results after the close on Thursday. The toymaker reported earnings of 18 cents per share ex-items on revenue of $1.24 billion, compared with expectations of 6 cents per share on revenues of $1.10 billion. This is according to estimates from Refinitiv.

Kreiz noted in his “Mad Money” interview that the dolls segment grew by 5% in Mattel’s latest quarter, led by Barbie and Polly Pocket. Barbie grew by 7%, he added.

Sign up now for the CNBC Investing Club to follow Jim Cramer’s every move in the market.

Disclaimer

Questions for Cramer?
Call Cramer: 1-800-743-CNBC

Want to take a deep dive into Cramer’s world? Hit him up!
Mad Money TwitterJim Cramer Twitter – Facebook – Instagram

Questions, comments, suggestions for the “Mad Money” website? [email protected]





Source

Nike stock soars 17% after CEO soothes investors, says recovery is on the horizon
Business

Nike stock soars 17% after CEO soothes investors, says recovery is on the horizon

Nike stock soared 17% on Friday after the company said the worst of its struggles are behind it, following a better than feared fiscal fourth-quarter earnings report.  Nike on Thursday reiterated it would take the biggest financial hit from its turnaround plan during the quarter, soothing investors who worried President Donald Trump’s tariff hikes on […]

Read More
Hemi V-8 engines and mechanical bull rides: Inside Stellantis’ plan to revive its Ram Trucks brand after yearslong sales declines
Business

Hemi V-8 engines and mechanical bull rides: Inside Stellantis’ plan to revive its Ram Trucks brand after yearslong sales declines

Stellantis’ Ram display is seen at the New York International Auto Show on April 16, 2025. Danielle DeVries | CNBC AUBURN HILLS, Mich. — Ram CEO Tim Kuniskis reemerged from a seven-month retirement late last year saying he “missed the fight” and admitting the Stellantis brand was getting smashed in the marketplace by its competition. […]

Read More
​Here’s how the luxury real estate market is splitting up
Business

​Here’s how the luxury real estate market is splitting up

View of luxury waterfront homes and boats along the intracoastal waterway near Jupiter Inlet in Jupiter, Florida in Palm Beach County Ryan Tishken | Istock | Getty Images A version of this article first appeared in CNBC’s Inside Wealth newsletter with Robert Frank, a weekly guide to the high-net-worth investor and consumer. Sign up to receive future […]

Read More